---
title: "ManyChat vs Inro (Inrō): pricing and features compared"
description: "ManyChat vs Inrō: two per-contact Instagram tools, one in USD and one in EUR. Pricing at three volumes, features, who each suits."
url: https://replyrep.io/compare/manychat-vs-inro
updated: 2026-10-19
---

# ManyChat vs Inrō: which per-contact DM tool fits you?

ManyChat and Inrō both bill by the contacts you reach each month. ManyChat is multi-channel, priced in US dollars, with 25 free contacts. Inrō is Instagram only, priced in euros, with 100 free activated contacts and an AI agent and CRM built in. Pick ManyChat for many channels, Inrō for an Instagram sales agent.

## ManyChat or Inrō: what is the quick verdict?

These two are closer than most comparisons. Both charge by the people you interact with each month rather than by messages sent, and both cover Instagram comment-to-DM and story replies. The differences are scope and currency.

- **Pick ManyChat** if you need Instagram plus Messenger, WhatsApp or other channels, broadcasts and email in one builder, and want to pay in US dollars.
- **Pick Inrō** if you are Instagram only and want an AI sales agent, a CRM and campaigns in one place, with a bigger free allowance (100 activated contacts against 25).

ManyChat figures are per manychat.com/pricing, checked 19 October 2026. Inrō figures are from inro.social/pricing on the same date, which served prices in **euros only**, including to a US English request. We show them as listed and do not convert them.

## How does ManyChat pricing work?

ManyChat bills by [active contacts](https://replyrep.io/glossary/active-contact), counting each person once a month however many times they message. Free covers 25 contacts and up to 4 automations.

*ManyChat paid tiers, per manychat.com/pricing, checked 19 October 2026. Monthly prices in US dollars.*

| Tier | Price a month | Active contacts included | Each extra contact |
| --- | --- | --- | --- |
| Essential | $14 | 250 | $0.10 |
| Pro | $29 | 2,500 | $0.05 |
| Business | $69 | 7,500 | $0.025 |
| Advanced | $139 | 25,000 | $0.004 |

The tiers are steps with overage between them, so the cheapest tier for a given month is not always the obvious one. A busy month can make the next tier up cheaper than paying overage on the one below. More in our [ManyChat pricing guide](https://replyrep.io/guides/manychat-pricing).

Prices on ManyChat's page depend on your billing country, so the dollar figures here are what was listed when we checked, as monthly prices.

## How does Inrō pricing work?

Inrō's pricing page says you "only pay each month for the contacts that you have activated". Its CRM can hold unlimited contacts; what you pay for is the number you activate in the month.

*Inrō plans, from inro.social/pricing, checked 19 October 2026. Prices in euros as served.*

| Plan | Price | Activated contacts | Also includes |
| --- | --- | --- | --- |
| Free | EUR 0 | 100 a month | 3 active automations, 3 campaigns a month, 1 team member, 50 AI Agent credits |
| Pro | From EUR 12.99 a month, billed monthly | Scales with activated contacts | Up to 10 team members, unlimited automations and campaigns, AI Agent |
| Annual Pro | EUR 1,249 a year (was EUR 1,800, shown struck through) | 10k+ a month | Fixed annual price |
| Managed | From EUR 299 a month | Custom | Done for you |

Pro comes with a 14-day trial, capped at 1,000 activated contacts. The page did not show the exact rate at which Pro scales per contact, so for mid volumes you will need Inrō's own figure.

## What does each cost at 100, 2,000 and 20,000 contacts a month?

Because both bill by contacts, the fair comparison is by contacts. Say each person who comments your keyword is one contact for the month. These three volumes show the free plans, a typical creator month and a viral month.

*ManyChat per manychat.com/pricing (USD) and Inrō per inro.social/pricing (EUR), checked 19 October 2026.*

| Contacts a month | ManyChat | Inrō |
| --- | --- | --- |
| 100 | Essential, $14 a month | Free, EUR 0 |
| 2,000 | Pro, $29 a month | Pro, from EUR 12.99 a month, scaled to 2,000 contacts (rate not shown in the page text) |
| 20,000 | Advanced, $139 a month | Annual Pro, EUR 1,249 a year, listed for 10k+ contacts; Managed from EUR 299 a month |

At 100 contacts, Inrō's free plan covers the month and ManyChat's does not. At 2,000, ManyChat's price is fixed and known; Inrō's depends on its scaling rate, so get a quote from its pricing page before deciding. At 20,000, Inrō's annual plan is a fixed yearly sum, while ManyChat is Advanced, $139 a month. Check with Inrō that your volume fits the annual plan's "10k+" listing.

> **Do not compare euros and dollars as if they were the same number** Inrō served euro prices only, and ManyChat says its price depends on your billing country. Compare what each checkout actually shows you, in your currency, before you decide.

## How do ManyChat and Inrō compare on features?

*As of October 2026. "Not confirmed" means we could not read it on the vendor's own page, not that the feature is missing.*

|  | ManyChat | Inrō |
| --- | --- | --- |
| Billed by | Active contacts a month | Activated contacts a month |
| Currency on the pricing page | US dollars, varies by billing country | Euros only |
| Free plan | 25 contacts, up to 4 automations | 100 activated contacts, 3 automations |
| Comment-to-DM | Yes | Yes, comment triggers on every plan |
| Story replies and mentions | Not confirmed | Yes, every plan |
| AI replies | Not confirmed in our figures | AI Agent on Pro and Managed, 50 credits on Free |
| Collecting email and other details | Not confirmed (email is offered as a channel) | AI agent collects email, phone or any field you define; surveys on every plan |
| Channels | Instagram, Messenger, WhatsApp and more | Instagram only |
| Integrations | Not confirmed | Make and Zapier |
| Trial | Free plan | Free plan, plus a 14-day Pro trial |

If AI answers are the deciding feature, see how [AI auto replies on Instagram](https://replyrep.io/features/instagram-ai-auto-reply) work and what to check before you switch one on.

## Who should pick ManyChat, and who should pick Inrō?

### Pick ManyChat if

- You need more than Instagram: Messenger, WhatsApp or others, from one builder.
- You want branching flows, broadcasts and email marketing in the same tool.
- You want to be billed in US dollars.

### Pick Inrō if

- You are Instagram only and want an AI agent that qualifies leads and collects details for you.
- You want a CRM and campaigns alongside the automations.
- You want room on the free plan: 100 activated contacts a month.
- You have a team: Pro allows up to 10 members.

## Where does ReplyRep fit as a third option?

If what you actually need is Instagram comment-to-DM, story replies, follow-gated DMs and email capture, [ReplyRep](https://replyrep.io/features/instagram-comment-to-dm) is a narrower third option than ManyChat or Inrō, and it bills by DMs rather than contacts. It is Instagram only, built on Meta's official API by a Meta Business Partner, and bills a flat monthly price for a DM allowance rather than per contact.

The free plan includes **2,000 DMs a month** for 1 account. Lite is $10 a month for 10,000 DMs and includes Follow-Gated DMs and the Email Collector (both Lite and up). MAX is $100 a month for 400,000 DMs across 5 accounts. At one DM per contact, the three volumes above would be 100 contacts on Free, 2,000 on Free, 20,000 on Boost at $25 a month. See [pricing](https://replyrep.io/pricing) for every plan.

It is not the right pick if you need WhatsApp, Messenger or other channels, because ReplyRep does not do them.

**Try it on one post** The free plan has 2,000 DMs a month and no card.

## How do you switch between ManyChat and Inrō?

Both are contact-based, so your bill will not change shape when you move. What changes is the build: ManyChat's visual flows and Inrō's AI agent and campaigns do not import into each other. Move one post at a time.

1. **List what is live in ManyChat.** Write down each automation that is switched on: the post or story, the keyword, the DM text, the link and any follow-up. Start with the post that gets the most comments.
2. **Rebuild it in Inrō.** Recreate the trigger and the message. Comment-to-DM automations are usually a post, a keyword and a message, so this is quicker than it sounds. Keep the same keyword so old captions still work.
3. **Switch the ManyChat automation off for that post.** Two tools listening to the same post means two DMs for every comment. Turn one off before the other goes live.
4. **Test from a second account.** Comment the keyword on your own post from another account, check the DM lands, and check the link opens. Then move the next post.
5. **Export your contacts or emails.** If you collected emails or built segments in the old tool, export them before you cancel. Contact data does not move between tools by itself.

If you rely on Inrō's AI agent to collect details, decide before you move whether a fixed question in the DM (for example "What's your email?") does the same job in the new tool. For a keyword-and-DM setup, our guide to [setting up comment-to-DM](https://replyrep.io/guides/how-to-set-up-comment-to-dm) covers the basics.

## Where these figures come from

Prices change and both vendors localise by country or currency. Check each pricing page before you buy. Figures checked 19 October 2026.

Sources:
- [Manychat pricing](https://manychat.com/pricing)
- [Inrō pricing](https://www.inro.social/pricing)
- [Inrō homepage](https://inro.social/)

## Frequently asked questions

### Is Inrō cheaper than ManyChat?

At low volume, often yes: Inrō's free plan covers 100 activated contacts against ManyChat's 25, and Pro starts at EUR 12.99 a month. At higher volume it depends on Inrō's scaling rate, which its page did not show in text, so compare quotes.

### Does Inrō charge in US dollars?

As of October 2026, Inrō's pricing page served prices in euros only, even to a US English request. No US dollar price was shown, so check the currency at checkout before comparing with ManyChat.

### Does Inrō work with WhatsApp or Messenger?

No. Inrō says it is built exclusively for Instagram, with integrations through Make and Zapier. If you need WhatsApp or Messenger automation in the same tool, ManyChat covers those channels.

### Is an activated contact the same as an active contact?

They work the same way in practice: each counts the people you interact with in a month, once each. ManyChat calls them active contacts and Inrō calls them activated contacts. Check each vendor's definition if a borderline case matters to you.

### Can I try Inrō Pro before paying?

Yes. Inrō lists a 14-day trial on Pro, capped at 1,000 activated contacts, and a free plan with 100 activated contacts a month, as of October 2026. Run the trial on a real post so you can see the contact count build up before you pay.

Last updated 2026-10-19. Source: https://replyrep.io/compare/manychat-vs-inro