---
title: "Instagram DM automation features | ReplyRep"
description: "Every ReplyRep feature: comment, Reel and story triggers, Follow-Gated DMs, Email Collector, Follow Ups, AI replies, and a queue for viral posts."
url: https://replyrep.io/features
updated: 2026-10-19
---

# ReplyRep features

## Catch every interaction

Wherever someone asks, the answer goes out. Comments, reels, stories, mentions, ads and your inbox all fire the same automation.

- **Post comments.** Someone comments your keyword, they get your DM about three seconds later. Every comment without it is left alone.
- **Reel comments.** Reels are where the strangers are. Every keyword comment gets the link, however far the reel travels.
- **Story replies.** “Send me the link” in reply to a story gets answered the way a comment would. Same automation, different trigger.
- **Story mentions.** Someone tags you in their story. They get a thank-you, a code or a link back, automatically, while the post is still live.
- **Sponsored ad comments.** “How much?” under a paid post gets a price, a link and a code while they are still looking. Your ad spend stops leaking.
- **Global Triggers.** Set “shipping” or “restock” once and it answers on every post, reel, story and DM, including the ones you post next month.

## Grow the account and the list

A comment is attention. These turn it into a follower, an email address and a second sale.

- **Follow-Gated DMs.** Check the follow first, then send the link. Every launch grows the account instead of just the click count.
- **Comment Auto Reply.** A public reply under their comment, worded differently every time, so the thread looks alive and everyone knows to check their DMs.
- **Email Collector.** Ask for the email inside the DM before the link goes out. Export it as CSV or sync it to your email tool, so the audience is yours.
- **Follow Up.** A second message for the people who got the link and went quiet, written by you and sent on your timing.
- **Suggest More.** After the link, a nudge toward the next thing they are likely to want: the matching product, the next guide, the bundle.

## Survive the viral night

Meta limits how fast any tool can send DMs. When a reel takes off at 3am, these make sure commenter 4,000 gets exactly what commenter one got.

- **Excess DM Queue.** Anything over the sending limit waits in line, in order, instead of being dropped. The queue drains as fast as Meta allows.
- **SendBack.** Goes back for the interactions that were skipped or delayed while a post spiked, and sends them the DM they asked for.

## Build the conversation

Most automations are one message. When yours needs to be more, these give it buttons, branches and a head start.

- **Conversation Starters.** Up to four tappable prompts waiting when someone opens your inbox, so nobody has to think of an opening line.
- **Welcome Openers.** A greeting for first-time messages with up to four quick-reply buttons: the product, the booking page, the free thing.
- **Smart Menu.** A menu of up to four buttons inside your DMs. Links, booking pages and key resources, one tap away.
- **Flow Automation.** When one message isn't enough: branch on their answer, qualify the lead, then send the right thing. There when you want it, never required.
- **Template Library.** Proven templates for launches, giveaways and lead magnets, so your first campaign is an edit, not a blank page.

## AI in your voice

Keyword DMs go out exactly as you wrote them. For everything a keyword can't predict, the AI answers the way you would.

- **AI inbox replies.** For the questions no keyword covers. Trained on your voice, your offers and your actual slang. The tell isn't that it replies fast. It's that people reply back.
- **AI-generated triggers.** Not sure which words to listen for? Let AI suggest the triggers for a post, then keep the ones you like.

## Which plan includes what

| Feature | Free | Lite | Boost | MAX |
| --- | --- | --- | --- | --- |
| Automated DMs a month | 2,000 | 10,000 | 40,000 | 400,000 |
| Instagram accounts | 1 | 1 | 3 | 5 |
| Global Triggers per account | 5 | 20 | 50 | 500 |
| Data retention | 30 days | 180 days | 180 days | 365 days |
| Post, Reel & Story automation | Yes | Yes | Yes | Yes |
| Default Triggers | Yes | Yes | Yes | Yes |
| AI-generated triggers | Yes | Yes | Yes | Yes |
| Engagement Starter | Yes | Yes | Yes | Yes |
| Automate posts before you publish them | Yes | Yes | Yes | Yes |
| Comment Auto Reply | No | Yes | Yes | Yes |
| Follow-Gated DMs | No | Yes | Yes | Yes |
| Email Collector | No | Yes | Yes | Yes |
| Follow Up | No | Yes | Yes | Yes |
| Suggest More | No | Yes | Yes | Yes |
| Excess DM Queue | No | Yes | Yes | Yes |
| SendBack DMs | No | Yes | Yes | Yes |
| No ReplyRep branding on messages | No | No | Yes | Yes |
| Priority support | No | No | Yes | Yes |