---
title: "Instagram DM automation for coaches & course sellers | ReplyRep"
description: "Comment GUIDE, get the lead magnet, land on the email list, book the call, all while you are on a different call. Free to start."
url: https://replyrep.io/for/coaches
updated: 2026-10-19
---

# Instagram DM automation for coaches & course sellers

Comment GUIDE, get the lead magnet, land on the email list, book the call. All of it runs while you are on a different call, and none of it depends on you remembering to send the PDF.

## The problem

- **The lead magnet only goes out when you remember.** You promised the workbook in the caption. Twenty people commented. Six got it, because that is how many you had time for before the next session.
- **The list is the business, and it is not growing.** Followers are rented. The people who actually buy the programme are the ones whose email you have, and a comment thread does not collect emails.
- **Discovery calls start from zero.** By the time someone books, you have had no conversation at all, so the call does the qualifying that a DM could have done for free.

## How it works for you

1. **One keyword per offer.** GUIDE for the free thing, START for the programme, CALL for the booking link. Each one gets its own message and its own follow-up.
2. **Ask for the email inside the DM.** Email Collector takes the address before the resource goes out, so every lead magnet builds the list instead of just the goodwill.
3. **Let the conversation qualify them.** Flow Automation branches on what they answer, so the people who reach your calendar already told you what they need.

## Features that matter most

- **Email Collector.** Capture the email before the resource goes out. The list is yours and it leaves with you.
- **Comment Auto Reply.** The public reply keeps the post visible while the private one does the work.
- **Flow Automation.** Qualify in the DM: what they do, where they are stuck, what they are ready to buy.
- **Conversation Starters.** Four prompts waiting when someone opens your inbox, so nobody has to think of an opening line.
- **Smart Menu.** Free training, programme details, book a call, offered as buttons rather than as a paragraph.
- **Template Library.** Proven sequences to start from, so the first campaign is an edit rather than a blank page.

## Automations worth building first

- GUIDE on your best lead magnet, with the email captured first.
- A welcome opener so a cold DM never lands on silence.
- A qualifying flow in front of your booking link.
- A story-reply trigger for the question people ask you in every Q&A.

## Which plan

Lite covers one account and 10,000 DMs, which is plenty for a single offer. Boost adds volume, three accounts and removes ReplyRep branding once the funnel is carrying real weight.

## Frequently asked questions

### Can it collect emails, not just send links?

Yes. Email Collector asks for the address inside the DM before the resource goes out, and the addresses export as CSV or sync to your email tool, so the audience lives somewhere you own.

### Will it feel impersonal to my community?

It sends what you wrote, with their first name, seconds after they asked, which is faster and more personal than the reply they would have got from you three days later. Open questions in the inbox can be answered by AI trained on your voice and your programmes, and anything that needs you, you still answer yourself.

### Is this safe for my account?

ReplyRep runs on Meta's official Instagram API. We never ask for your password, we stay inside Meta's rate limits, and we only message people who interacted with you first, which is the whole difference between automation and spam.