---
title: "Instagram auto DM examples: 24 messages to copy"
description: "24 Instagram auto DM examples across niches: lead magnets, codes, bookings, story replies, events and email capture, each with keyword and copy to adapt."
url: https://replyrep.io/guides/instagram-auto-dm-examples
updated: 2026-10-19
---

# Instagram auto DM examples: 24 messages you can copy

Good Instagram auto DM examples share a pattern: a clear keyword, the link or code in the first line, one sentence of context and, where it helps, a question that invites a reply. Below are 24 examples across creators, coaches, stores, salons, restaurants, real estate, events and SaaS, each with the keyword, the DM and an optional public reply or follow up.

## How to use these Instagram auto DM examples

Each example below is a complete automation: the keyword someone comments or sends, the DM they get back, and sometimes a public reply or a follow up. Swap in your own links, prices and voice. The rules behind them are in [Instagram DM copy that converts](https://replyrep.io/guides/instagram-dm-copy-that-converts), and you can set any of them up with [Instagram auto DM](https://replyrep.io/features/instagram-auto-dm) in ReplyRep.

> **About follow ups** Meta allows one private reply per comment. A follow up only goes out if the person replies to the first DM, and within 24 hours of their reply. The examples with a follow up are written so the first message invites that reply.

## Lead magnet DM examples

**1. Fitness creator: free program**
- Comment keyword: PLAN
- Public reply: Sent, check your DMs
- DM: Here's the free 4-week home plan: yoursite.com/plan / Week 1 takes 20 minutes a day. Want the printable tracker too? Reply YES.
- Follow up: Here's the tracker: yoursite.com/tracker. Tick off each day and send me a photo at the end of week 1.

**2. Food creator: recipe card**
- Comment keyword: RECIPE
- DM: Here's the full recipe with quantities: yoursite.com/one-pan-pasta / Serves 4, freezes well for up to a month.

**3. Business coach: script**
- Comment keyword: SCRIPT
- DM: Here's the discovery call script: yoursite.com/script / What do you sell? Tell me and I'll point you to the section that fits.

**4. Finance creator: spreadsheet**
- Comment keyword: BUDGET
- DM: Here's the budget sheet from the reel: yoursite.com/budget / Make a copy first (File, then Make a copy), then fill in the yellow cells.

**5. Travel creator: itinerary**
- Comment keyword: ITINERARY
- DM: Here's the 5-day Lisbon itinerary with every spot pinned: yoursite.com/lisbon / Day 3 is the one to book ahead.

## Product, price and discount DM examples

**6. Ecommerce: product from the post**
- Comment keyword: LINK
- Public reply: Link sent, check your DMs
- DM: Here's the linen shirt from the reel: yourshop.com/linen-shirt / True to size, model wears a medium.

**7. Ecommerce: price question**
- Comment keyword: PRICE
- DM: The ceramic set is $68 for four pieces. / Shop it here: yourshop.com/set / Ships in 2 to 3 days.

**8. Ecommerce: discount code**
- Comment keyword: CODE
- DM: Your code: FRIDAY20 (20% off, ends Friday at midnight) / Shop the sale: yourshop.com/sale

**9. Ecommerce: restock waitlist**
- Comment keyword: RESTOCK
- DM: It's back on the 3rd. Reply with your email and you'll get the link before we post it here.
- Follow up: You're on the list. One email on the 3rd, nothing else.

**10. Affiliate creator: gear list**
- Comment keyword: GEAR
- DM: Here's everything I use, with links: yoursite.com/gear / Some are affiliate links, which means I earn a small commission at no extra cost to you.

## Booking and appointment DM examples

**11. Salon: booking**
- Comment keyword: BOOK
- DM: Book your slot here: yoursalon.com/book / New clients: choose "consultation" first so we can match you with the right stylist.

**12. Photographer: session**
- Comment keyword: SESSION
- DM: Here are the session packages and open dates: yoursite.com/sessions / What are you planning: family, couple or brand photos?
- Follow up: Lovely. For family sessions most people book the 60-minute outdoor package. Here's the calendar: yoursite.com/book

**13. Real estate: listing tour**
- Comment keyword: TOUR
- DM: Here's the full listing with floor plan: yoursite.com/maple-st / Want a private tour? Reply with two times that work this week.

**14. Coach: discovery call**
- Comment keyword: CALL
- DM: Here's my calendar for a free 20-minute call: yoursite.com/call / Before the call, think about the one result you want in the next 90 days.

## Story reply and story mention DM examples

**15. Story reply: link request**
- Comment keyword: LINK (story reply)
- DM: Here's the link from today's story: yoursite.com/drop / It's live until Sunday.

**16. Story mention: thank-you code**
- DM: Thanks so much for sharing us in your story. / Here's 15% off your next order: THANKYOU15 at yourshop.com

**17. Restaurant: story mention**
- DM: Thanks for tagging us, glad you enjoyed it. / Show this message on your next visit for a free dessert.

Story replies and mentions have their own trigger in ReplyRep: see [Instagram story reply automation](https://replyrep.io/features/instagram-story-reply-automation) and the [story reply templates](https://replyrep.io/templates/story-reply).

## Event, webinar and launch DM examples

**18. Webinar signup**
- Comment keyword: LIVE
- DM: Save your seat for Thursday at 6pm UK time: yoursite.com/webinar / Can't make it live? Register anyway and you'll get the replay.

**19. Event tickets**
- Comment keyword: TICKETS
- DM: Tickets for the Saturday show are here: yoursite.com/tickets / Early entry is included until 8pm.

**20. Product launch waitlist**
- Comment keyword: EARLY
- DM: The course opens to the waitlist on Monday, 48 hours before everyone else. / Reply with your email to get on it.
- Follow up: You're in. Watch your inbox Monday morning.

**21. Giveaway entry**
- Comment keyword: WIN
- DM: You're entered. Winner announced Friday in stories. / Rules and eligibility: yoursite.com/giveaway-rules

## Email capture, follow gate and SaaS DM examples

**22. Email capture before the link**
- Comment keyword: GUIDE
- DM: I'll email you the full guide plus the two bonus templates. / What's the best email for you?
- Follow up: Sent, check your inbox (and promotions, just in case).

**23. Follow gate**
- Comment keyword: FREE
- DM: This one's for followers. Hit follow, then tap the button below and the link is yours.
- Follow up: Thanks for following. Here it is: yoursite.com/free

**24. SaaS: free trial**
- Comment keyword: DEMO
- DM: Here's a 3-minute walkthrough of the feature from the reel: yoursite.com/demo / Want to try it on your own data? Free trial: yoursite.com/trial

**Use any of these in a few minutes** Copy an example into ReplyRep, change the link, and it runs on the free plan with 2,000 DMs a month.

## How do you adapt an example to your account?

1. **Pick the closest goal, not the closest niche.** A florist sending a care guide needs the lead magnet pattern, not the restaurant one.
2. **Swap the keyword for your word.** Use the word your audience already says in your comments.
3. **Replace the specifics.** Your link, your price, your real deadline, your one useful detail.
4. **Read it aloud.** If it does not sound like your captions, rewrite the second line in your own words.
5. **Test from a second account.** Comment the keyword, check the DM arrives, tap the link.

## What do the best auto DM examples have in common?

- **The deliverable comes first.** Link, code or answer in the first one or two lines.
- **One link.** Example 24 is the exception, and it only works because the two links are steps of the same thing.
- **A specific detail.** "Day 3 is the one to book ahead" makes a DM feel written by a person.
- **A reason to reply** where a follow up is planned.
- **True deadlines only.** If the code ends Friday, it ends Friday.
- **Disclosure where needed.** Affiliate links say so, and automated chats say so where local law requires it.

For more by use case, browse the [DM template library](https://replyrep.io/templates), or generate a first draft with the [Instagram DM template generator](https://replyrep.io/tools/instagram-dm-template-generator). To pick the keyword itself, see [Instagram comment keywords for DM automation](https://replyrep.io/guides/best-instagram-comment-keywords).

Sources:
- [Meta: Private replies (Instagram Platform)](https://developers.facebook.com/documentation/instagram-platform/private-replies)
- [Meta: Story Mention (Instagram Messaging)](https://developers.facebook.com/documentation/business-messaging/instagram-messaging/features/story-mention)
- [Meta: Instagram Messaging overview (human escalation, automation disclosure)](https://developers.facebook.com/documentation/business-messaging/instagram-messaging/overview)

## Frequently asked questions

### What should an automatic Instagram DM say?

Lead with what the person asked for, such as the link, code or answer, add one sentence of context, and stop. If you want a follow up, end with a question so they reply. Two to four short lines is enough for most automated messages.

### Can I send an automatic DM to new followers on Instagram?

Not through Meta's official API on its own. A business can only message someone after they interact first, for example by commenting, replying to a story or sending a DM. Use a follow gate on a keyword comment instead, which asks people to follow before the link arrives.

### Do automated Instagram DMs look like spam?

Not when they answer something the person asked for. A DM that arrives seconds after someone comments a keyword is expected. DMs look like spam when they are long, carry several links, pitch before delivering, or go to people who never asked.

### Can I use emoji and line breaks in automated DMs?

Yes. Line breaks make a DM easier to scan on a phone, and the examples here use them. Use emoji the way you would in your captions, never in place of the link or information the person asked for.

### How do I send a discount code automatically on Instagram?

Create the code in your store, then set a keyword such as CODE on the post with a DM that puts the code on the first line, the expiry next to it and the shop link below. Everyone who comments the keyword gets the same code.

Last updated 2026-10-19. Source: https://replyrep.io/guides/instagram-auto-dm-examples