# ReplyRep > ReplyRep is an Instagram DM automation tool that sends a DM to everyone who comments a keyword, replies to a story or messages an account, with the right link attached, built on Meta's official Instagram API by a Meta Business Partner. Every page below has a plain markdown version (the .md link). The whole site in one file: https://replyrep.io/llms-full.txt. Verified facts and prices: https://replyrep.io/ai-info. ## Product - [ReplyRep: Instagram DM automation that turns comments into customers](https://replyrep.io/index.md): Every comment, story reply and DM answered in seconds, with the right link attached. Meta Business Partner on the official Instagram API. Free plan, no card. - [Instagram DM automation features | ReplyRep](https://replyrep.io/features.md): Every ReplyRep feature: comment, Reel and story triggers, Follow-Gated DMs, Email Collector, Follow Ups, AI replies, and a queue for viral posts. - [Pricing: pay for DMs sent, nothing else | ReplyRep](https://replyrep.io/pricing.md): Four plans, prices on the page, no sales call. Free forever with 2,000 DMs a month, then $10, $25 or $100 a month. No contact fees. ## Comparisons - [Best Instagram DM automation tools compared (2026) | ReplyRep](https://replyrep.io/compare.md): ReplyRep, ManyChat, LinkDM, Inro and more, side by side: billing model, free plans, prices and features, from each tool's own pricing page and dated. - [ReplyRep vs ManyChat: Instagram DM automation compared](https://replyrep.io/compare/manychat.md): ReplyRep bills per DM sent, ManyChat per active contact. Compare free plans, prices and setup, and work out what a viral month costs on each. - [ReplyRep vs LinkDM: Instagram auto-DM tools compared](https://replyrep.io/compare/linkdm.md): ReplyRep and LinkDM both bill per DM. Compare free plans, DM limits, accounts per plan and prices, side by side. - [ReplyRep vs Inrō: Instagram DM automation compared](https://replyrep.io/compare/inro.md): ReplyRep vs Inrō: per-DM pricing against per-contact pricing in EUR. Compare free plans, paid plans, AI, trials and who each tool suits. - [ReplyRep vs InstantDM: Instagram auto-DM tools compared](https://replyrep.io/compare/instantdm.md): ReplyRep vs InstantDM: free plans, yearly and monthly prices, hourly limits, multi-account plans and follow-gates, compared side by side. - [ReplyRep vs CreatorFlow: Instagram auto-DM tools compared](https://replyrep.io/compare/creatorflow.md): ReplyRep vs CreatorFlow: two flat-priced Instagram DM tools. Compare free plans, DM limits, accounts, follow-gates and trials. - [ReplyRep vs Zorcha: Instagram DM automation compared](https://replyrep.io/compare/zorcha.md): ReplyRep vs Zorcha: unlimited DMs against a monthly DM allowance. Compare free plans, prices by billing term, follow-gates and AI. - [ReplyRep vs Chatfuel: Instagram DM automation compared](https://replyrep.io/compare/chatfuel.md): ReplyRep vs Chatfuel: an Instagram-only DM tool against a multi-channel AI agent. Compare free plans, prices, channels and AI. - [ReplyRep vs Spur: Instagram DM automation compared](https://replyrep.io/compare/spur.md): ReplyRep vs Spur: compare prices, free plans, channels and branding for Instagram DM automation, with every figure sourced. - [ReplyRep vs ReplyRush: Instagram auto-DM tools compared](https://replyrep.io/compare/replyrush.md): ReplyRep vs ReplyRush: two per-DM Instagram tools with similar plans. Compare free and Lite allowances, Facebook accounts and branding. - [ReplyRep vs SuperProfile: Instagram auto-DM compared](https://replyrep.io/compare/superprofile.md): ReplyRep vs SuperProfile Auto-DM: a dedicated Instagram DM tool against a link-in-bio store with Auto-DM. Plans, prices and features. - [ManyChat vs LinkDM: pricing and features compared](https://replyrep.io/compare/manychat-vs-linkdm.md): ManyChat vs LinkDM: per-contact against per-DM pricing, worked out at three volumes, plus features, who each suits and how to switch. - [ManyChat vs Inro (Inrō): pricing and features compared](https://replyrep.io/compare/manychat-vs-inro.md): ManyChat vs Inrō: two per-contact Instagram tools, one in USD and one in EUR. Pricing at three volumes, features, who each suits. - [ManyChat vs Chatfuel: Instagram automation compared](https://replyrep.io/compare/manychat-vs-chatfuel.md): ManyChat vs Chatfuel: per-contact pricing against flat plans with unlimited contacts. Costs at three volumes, features and who each suits. - [LinkDM vs Inro (Inrō): pricing and features compared](https://replyrep.io/compare/linkdm-vs-inro.md): LinkDM vs Inrō: per-DM pricing in USD against per-contact pricing in EUR. Costs at three volumes, features, who each suits, how to switch. ## Alternatives - [Instagram DM tool alternatives, compared fairly | ReplyRep](https://replyrep.io/alternatives.md): Looking for a ManyChat, LinkDM, Inro or Chatfuel alternative? Honest, dated round-ups of the best Instagram DM automation tools for each switch. - [Best ManyChat alternatives for Instagram (2026)](https://replyrep.io/alternatives/manychat.md): The best ManyChat alternatives for Instagram in 2026, ranked by billing model, price and fit, plus how to switch without anyone getting two DMs. - [Best LinkDM alternatives for Instagram (2026)](https://replyrep.io/alternatives/linkdm.md): LinkDM alternatives for 2026 with bigger free plans, follow-gated DMs or more volume: six tools ranked with verified prices and an honest pick for each. - [Best Inrō alternatives for Instagram (2026)](https://replyrep.io/alternatives/inro.md): Inrō alternatives for 2026 if you want flat USD pricing, a simpler keyword-to-link setup or more channels. Six tools ranked with verified prices. - [Best InstantDM alternatives for Instagram (2026)](https://replyrep.io/alternatives/instantdm.md): InstantDM alternatives for 2026 with monthly billing, no hourly send caps or a larger free plan. Six options ranked with verified prices and trade-offs. - [Best CreatorFlow alternatives for Instagram (2026)](https://replyrep.io/alternatives/creatorflow.md): Outgrowing CreatorFlow's DM limits? Six CreatorFlow alternatives for 2026, ranked by DMs per dollar, features and fit, with verified prices. - [Best Zorcha alternatives for Instagram (2026)](https://replyrep.io/alternatives/zorcha.md): Zorcha alternatives for 2026 if you want no product fees, documented story and ad triggers, or a DM-only tool. Six options ranked fairly. - [Best Chatfuel alternatives for Instagram (2026)](https://replyrep.io/alternatives/chatfuel.md): Chatfuel alternatives for 2026, from simple Instagram-only tools with free plans to other multi-channel AI platforms. Six ranked with verified prices. - [Best Spur alternatives for Instagram (2026)](https://replyrep.io/alternatives/spur.md): Spur alternatives for 2026 for brands that mainly need Instagram comment-to-DM: free plans, lower entry prices and no branding add-on. Six ranked. ## Features - [Instagram comment to DM: send the link automatically](https://replyrep.io/features/instagram-comment-to-dm.md): How Instagram comment to DM works: someone comments your keyword and gets your link by DM in seconds. Setup, examples, plans and the rules worth knowing. - [Instagram auto DM: automatic DMs for comments and stories](https://replyrep.io/features/instagram-auto-dm.md): Instagram auto DM sends your message to people who comment, reply to a story, mention you or message you. What triggers it, examples, setup and plans. - [Instagram story reply automation: answer every reply](https://replyrep.io/features/instagram-story-reply-automation.md): Instagram story reply automation answers "send me the link" in your story replies with a DM in seconds. How it works, examples, setup and plans. - [Instagram story mention auto reply: thank every tag](https://replyrep.io/features/instagram-story-mention-auto-reply.md): Instagram story mention auto reply sends a thank-you, a code or a link to everyone who tags you in their story. How it works, examples and setup. - [Instagram ad comment automation for paid posts](https://replyrep.io/features/instagram-ad-comment-automation.md): Instagram ad comment automation answers "how much?" under your sponsored posts with a price, link and code by DM. How it works, setup and examples. - [Instagram keyword auto reply on every post: Global Triggers](https://replyrep.io/features/global-keyword-triggers.md): Instagram keyword auto reply with Global Triggers: set "shipping" once and it answers on every post, reel, story and DM, including future posts. - [Instagram comment auto reply: public replies that vary](https://replyrep.io/features/instagram-comment-auto-reply.md): Instagram comment auto reply posts a public reply under each keyword comment, worded differently every time, while the DM delivers the link. - [Follow to get link on Instagram: Follow-Gated DMs](https://replyrep.io/features/follow-to-get-link.md): Follow to get link on Instagram with Follow-Gated DMs: ReplyRep checks the follow first, then sends the link, so every launch grows the account. - [Collect emails from Instagram DMs automatically](https://replyrep.io/features/instagram-email-collector.md): Collect emails from Instagram DMs with ReplyRep's Email Collector: ask in the DM before the link goes out, then export as CSV or sync to your email tool. - [Instagram DM follow up automation for quiet leads](https://replyrep.io/features/instagram-dm-follow-up.md): Instagram DM follow up automation sends a second message to people who got your link and went quiet, written by you and sent on your timing. - [Instagram DM limit on a viral post: queue, don't drop](https://replyrep.io/features/viral-post-dm-queue.md): What happens to auto DMs when a viral post hits Instagram's DM limit, and how ReplyRep's Excess DM Queue and SendBack make sure nobody is dropped. - [Instagram DM flow builder: buttons, menus and branches](https://replyrep.io/features/instagram-dm-flows.md): ReplyRep's Instagram DM flow builder: branching flows, a Smart Menu, Welcome Openers and Conversation Starters, for when one message isn't enough. - [Instagram AI auto reply that answers in your voice](https://replyrep.io/features/instagram-ai-auto-reply.md): Instagram AI auto reply for the questions no keyword covers: ReplyRep's AI answers DMs in your voice, trained on your offers and the way you write. - [Free Instagram auto DM: what the free plan includes](https://replyrep.io/features/free-instagram-auto-dm.md): Free Instagram auto DM with ReplyRep: 2,000 automated DMs a month, free forever, no card. What's included, what isn't, and when to upgrade. ## Who it's for - [Instagram DM automation for creators | ReplyRep](https://replyrep.io/for/creators.md): You went viral at 2am and woke up to 3,000 comments. ReplyRep sends all 3,000 the link, in your words, seconds after they comment. Free to start. - [Instagram DM automation for ecommerce brands | ReplyRep](https://replyrep.io/for/ecommerce-brands.md): Every “how much?” under an ad gets a price, a link and a code before they scroll away. Automate Instagram comment and DM replies on the official API. - [Instagram DM automation for coaches & course sellers | ReplyRep](https://replyrep.io/for/coaches.md): Comment GUIDE, get the lead magnet, land on the email list, book the call, all while you are on a different call. Free to start. - [Instagram DM automation for agencies | ReplyRep](https://replyrep.io/for/agencies.md): Multiple client accounts, one dashboard, and a link-click report that makes the retainer conversation short. Built on Meta's official Instagram API. - [Who ReplyRep is for: Instagram DM automation by industry | ReplyRep](https://replyrep.io/for.md): How creators, shops, coaches, agencies, real estate agents, gyms, salons, restaurants and more use Instagram DM automation to answer every comment. - [Instagram DM automation for real estate agents](https://replyrep.io/for/real-estate.md): Instagram DM automation for real estate agents: listing, home value and open house automations, fair housing notes, and the plan that fits a solo agent or team. - [Instagram DM automation for fitness coaches and gyms](https://replyrep.io/for/fitness.md): Instagram DM automation for fitness coaches, trainers and gyms: free program delivery, trial passes and check-in automations, plus health claim notes. - [Instagram DM automation for salons and beauty studios](https://replyrep.io/for/salons-and-beauty.md): Instagram DM automation for salons, lash, brow, nail and beauty studios: booking links, price lists and aftercare automations that fill the chair. - [Instagram DM automation for restaurants and cafes](https://replyrep.io/for/restaurants.md): Instagram DM automation for restaurants, cafes and bars: menu, reservation, opening hours and event automations, with notes on allergens and alcohol. - [Instagram DM automation for course creators](https://replyrep.io/for/course-creators.md): Instagram DM automation for course creators: waitlists, free workshops, cart-open links and launch follow ups that sell a course from the comments. - [Instagram DM automation for affiliate marketers](https://replyrep.io/for/affiliate-marketers.md): Instagram DM automation for affiliate marketers: send product links, codes and roundups the moment someone comments, with disclosure built into every DM. - [Instagram DM automation for UGC creators](https://replyrep.io/for/ugc-creators.md): Instagram DM automation for UGC creators: send your portfolio and rate card to brands, and starter guides to aspiring creators, without living in the inbox. - [Instagram DM automation for photographers](https://replyrep.io/for/photographers.md): Instagram DM automation for photographers: date checks, pricing guides, mini session sign-ups and preset delivery that answer inquiries while you shoot. - [Instagram DM automation for events and ticket sales](https://replyrep.io/for/events.md): Instagram DM automation for events: ticket links, presale codes, lineup drops and day-of info for festivals, venues, conferences and promoters. - [Instagram DM automation for nonprofits and charities](https://replyrep.io/for/nonprofits.md): Instagram DM automation for nonprofits and charities: donation links, volunteer sign-ups, adoption applications and event registrations, sent in seconds. - [Instagram DM automation for SaaS companies](https://replyrep.io/for/saas.md): Instagram DM automation for SaaS: send free trial links, templates, demo bookings and beta invites from comments, with sign-ups tracked by keyword. - [Instagram DM automation for local businesses](https://replyrep.io/for/local-businesses.md): Instagram DM automation for local businesses: quotes, opening hours, service areas and local offers answered in seconds for trades, clinics and shops. - [Instagram DM automation for Shopify stores](https://replyrep.io/for/shopify-stores.md): Instagram DM automation for Shopify stores: product links, Shopify discount codes, restock alerts and Klaviyo sign-ups sent from comments in seconds. ## Use cases - [Instagram DM automation use cases: lead magnets, launches, giveaways](https://replyrep.io/use-cases.md): What to automate in your Instagram DMs: lead magnet delivery, product drops, giveaways, discount codes, webinar signups and more, with ready-made setups. - [Instagram lead magnet automation: deliver it by DM](https://replyrep.io/use-cases/lead-magnet-delivery.md): Instagram lead magnet automation, step by step: the keyword, the DM, the email capture and the follow up, with copyable templates and metrics to watch. - [Instagram product launch automation with comment DMs](https://replyrep.io/use-cases/product-launch.md): Instagram product launch automation through DMs: waitlist keywords, launch-day links, follow ups and a queue for the rush. Setup steps and templates. - [Instagram giveaway auto DM: run entries in the inbox](https://replyrep.io/use-cases/instagram-giveaways.md): Use an Instagram giveaway auto DM to confirm entries, share rules and grow followers, plus what Instagram's promotion guidelines expect from you. - [Instagram discount code DM: send codes automatically](https://replyrep.io/use-cases/discount-codes.md): Send an Instagram discount code DM to everyone who comments, replies to a story or tags you. Setup, code templates, caption advice and what to measure. - [Instagram webinar registration automation by DM](https://replyrep.io/use-cases/webinar-signups.md): Instagram webinar registration automation: a comment keyword sends the signup link by DM, captures the email and reminds people before you go live. - [Instagram appointment booking DM: automate bookings](https://replyrep.io/use-cases/booking-appointments.md): Set up an Instagram appointment booking DM: send the booking link when people comment, answer common questions and follow up. Templates included. - [Instagram affiliate link automation: send links by DM](https://replyrep.io/use-cases/affiliate-links.md): Instagram affiliate link automation: send affiliate links by DM when people comment a keyword. Setup, templates, disclosure basics and metrics. - [Grow your email list from Instagram with DMs](https://replyrep.io/use-cases/email-list-growth.md): Grow your email list from Instagram by collecting emails inside DMs. The setup, the ask, the incentive, syncing to your email tool and what to measure. ## Guides - [Instagram DM automation guides: how-tos, rules and strategy | ReplyRep](https://replyrep.io/guides.md): Step-by-step guides to Instagram auto replies, comment-to-DM, DM limits, Meta's messaging rules and turning comments into sales. Written from Meta's own docs. - [Instagram DM automation: the complete guide (2026)](https://replyrep.io/guides/instagram-dm-automation.md): Instagram DM automation explained: how it works under Meta's API, every trigger, the limits, safe setup, examples, metrics and how to pick a tool. - [Instagram auto reply: how to set it up (2026)](https://replyrep.io/guides/instagram-auto-reply.md): Instagram auto reply for comments, DMs and stories: Instagram's own tools vs API automation, when each fits, setup steps and copyable templates. - [Best Instagram DM automation tools in 2026, compared](https://replyrep.io/guides/best-instagram-dm-automation-tools.md): The best Instagram DM automation tools in 2026, ranked: 10 tools with billing model, starting price, verified features, drawbacks and who each fits. - [ManyChat pricing explained (2026): plans, contacts and costs](https://replyrep.io/guides/manychat-pricing.md): ManyChat pricing in 2026: every plan, how active contacts and overage work, worked costs at 500 to 100,000 contacts, and how to keep the bill down. - [How to auto reply to Instagram comments](https://replyrep.io/guides/how-to-auto-reply-to-instagram-comments.md): How to auto reply to Instagram comments: public replies and private DMs, step by step, with the Meta rules that decide what can be sent and when. - [How to send automatic DMs on Instagram](https://replyrep.io/guides/how-to-send-automatic-dms-on-instagram.md): How to send automatic DMs on Instagram from comments, story replies, mentions and inbox messages, what Meta allows for each, and how to set them up. - [How to set up comment to DM on Instagram](https://replyrep.io/guides/how-to-set-up-comment-to-dm.md): How to set up comment to DM on Instagram: pick the keyword, match the right comments, write the DM and test it, with fixes for when it does not fire. - [How to automate Instagram DMs for free](https://replyrep.io/guides/how-to-automate-instagram-dms-for-free.md): How to automate Instagram DMs for free: what a free plan really covers, how to set it up safely on the official API, and when paying starts to make sense. - [Send a link in an Instagram DM automatically](https://replyrep.io/guides/how-to-send-a-link-in-instagram-dm-automatically.md): How to send a link in an Instagram DM automatically when someone comments, replies to a story or messages you, plus which link to send and how to track it. - [Grow Instagram followers with DM automation](https://replyrep.io/guides/how-to-grow-followers-with-follow-gated-dms.md): How to grow Instagram followers with DM automation: set up a follow-gated DM, write the ask, avoid the friction traps, and know when not to gate. - [How to collect emails from Instagram](https://replyrep.io/guides/how-to-collect-emails-from-instagram.md): How to collect emails from Instagram by DM: ask for the address before the link, get consent right, and export to Klaviyo, Mailchimp, HubSpot or Sheets. - [How to deliver a lead magnet on Instagram](https://replyrep.io/guides/how-to-deliver-a-lead-magnet-on-instagram.md): How to deliver a lead magnet on Instagram by DM: host the file, set the keyword, choose link or email delivery, and fix the access errors that lose leads. - [How to automate Instagram story replies](https://replyrep.io/guides/how-to-automate-instagram-story-replies.md): How to automate Instagram story replies and story mentions: what Meta passes to tools, how to set a story keyword, and why some replies never trigger. - [Instagram post went viral? Handle too many comments](https://replyrep.io/guides/how-to-handle-a-viral-instagram-post.md): Your Instagram post went viral and the comments are too many to answer. What Meta's sending limits mean, what to do now, and how to be ready next time. - [Is Instagram DM automation allowed? Meta's rules](https://replyrep.io/guides/is-instagram-dm-automation-allowed.md): Is Instagram DM automation allowed? What Meta's API, Terms of Use and Developer Policies permit and forbid, quoted with sources, plus how compliant tools work. - [Will auto DM get my Instagram banned? The honest risk](https://replyrep.io/guides/will-auto-dm-get-my-instagram-banned.md): Will auto DM get my Instagram banned? What Meta's rules say actually gets accounts limited, how official API tools differ from bots, and how to keep risk low. - [Instagram DM limit per hour: what Meta actually says](https://replyrep.io/guides/instagram-dm-limits.md): The Instagram DM limit per hour, from Meta's own docs: 750 private replies an hour, the Send API figures, the 72,000 inbox limit, and what happens past them. - [Instagram 24 hour messaging window, explained](https://replyrep.io/guides/instagram-24-hour-messaging-window.md): The Instagram 24 hour messaging window explained from Meta's docs: what opens it, how comments differ, the 7-day exceptions and what you can send after. - [Can you DM someone who doesn't follow you on Instagram?](https://replyrep.io/guides/can-you-dm-someone-who-doesnt-follow-you-on-instagram.md): Can you DM someone who doesn't follow you on Instagram? Where the message lands, when automation may message non-followers, and why cold DMs are off limits. - [Instagram private replies API: rules and limits](https://replyrep.io/guides/instagram-private-replies.md): The Instagram private replies API explained from Meta's docs: one DM per comment, the 7-day deadline, 750 an hour, and how to write the one message. - [What is a Meta Business Partner? What the badge means](https://replyrep.io/guides/meta-business-partner.md): What is a Meta Business Partner? Meta's own definition, how companies qualify, what the badge does and does not mean for an Instagram DM tool, and how to check. - [Instagram automation without password: API vs bots](https://replyrep.io/guides/official-instagram-api-vs-password-tools.md): Instagram automation without password: how official API tools differ from bots that log in as you, what Meta's terms say, and how to check. - [Instagram comment keywords for DM automation: 60+ ideas](https://replyrep.io/guides/best-instagram-comment-keywords.md): Instagram comment keywords for DM automation: 60+ keyword ideas by goal and niche, the rules for picking one, and words to avoid. - [Instagram DM copy that converts: rules and examples](https://replyrep.io/guides/instagram-dm-copy-that-converts.md): Instagram DM copy that gets clicks: eight principles for automated DMs, plus before and after examples for lead magnets, codes, bookings and follow ups. - [Instagram DM funnel: build one stage by stage](https://replyrep.io/guides/instagram-dm-sales-funnel.md): Build an Instagram DM funnel stage by stage, from reel to keyword to DM to sale, with a worked example using clearly labelled assumed numbers. - [Instagram Reels lead generation: turn views into leads](https://replyrep.io/guides/instagram-reels-lead-generation.md): Instagram Reels lead generation that works: the reel-to-DM play, keyword placement, lead magnet ideas, email capture and how to survive a viral reel. - [Instagram DM automation for Shopify stores: a playbook](https://replyrep.io/guides/instagram-dm-automation-for-shopify.md): Instagram DM automation for Shopify stores: answer product questions, send discount codes, catch ad comments and sync emails to Klaviyo. Setup and templates. - [Measure Instagram DM conversions: UTMs, clicks, emails](https://replyrep.io/guides/measure-instagram-dm-conversions.md): How to measure Instagram DM conversions: UTM links, link-click tracking, email capture rate and sales attribution, with formulas and a weekly report. - [Comment for link on Instagram: how it works and setup](https://replyrep.io/guides/comment-for-link-instagram.md): What "comment LINK" posts on Instagram are, how comment for link automation works under Meta's rules, why creators use it, and how to set it up. - [Instagram auto DM examples: 24 messages to copy](https://replyrep.io/guides/instagram-auto-dm-examples.md): 24 Instagram auto DM examples across niches: lead magnets, codes, bookings, story replies, events and email capture, each with keyword and copy to adapt. ## Templates - [Instagram DM templates: auto reply messages that convert | ReplyRep](https://replyrep.io/templates.md): Copy-and-paste Instagram auto DM templates for lead magnets, launches, giveaways, bookings and sales, with the comment keyword and follow up for each. - [Instagram lead magnet DM templates: 10 to copy](https://replyrep.io/templates/lead-magnet.md): 10 Instagram lead magnet DM templates for creators, shops, coaches, local businesses and agencies, with keywords, public replies and follow ups. - [Instagram product launch DM templates: 10 examples](https://replyrep.io/templates/product-launch.md): Instagram product launch DM templates for waitlists, launch day, restocks and last calls, across creators, shops, coaches, local businesses and agencies. - [Instagram giveaway DM templates: 10 to copy](https://replyrep.io/templates/giveaway.md): Instagram giveaway DM templates for entry confirmations, follow-gated entries, closing messages and thank-you codes, plus the promotion rules basics. - [Instagram discount code DM templates: 10 examples](https://replyrep.io/templates/discount-code.md): 10 Instagram discount code DM templates for posts, ads and story mentions, with keywords, public replies and expiry reminders, by niche and tone. - [Instagram booking DM templates: 10 to copy](https://replyrep.io/templates/booking.md): 10 Instagram booking DM templates for salons, clinics, coaches, photographers and agencies: send the booking link, answer prices and follow up once. - [Instagram webinar DM templates: 10 examples](https://replyrep.io/templates/webinar.md): 10 Instagram webinar DM templates for registration, email capture, reminders and replays, for creators, shops, coaches, local businesses and agencies. - [Instagram affiliate link DM templates: 10 to copy](https://replyrep.io/templates/affiliate-link.md): 10 Instagram affiliate link DM templates with clear disclosures, for single products, hauls, storefronts, brand codes and ambassador programs. - [Follow to get link DM templates for Instagram](https://replyrep.io/templates/follow-gate.md): Follow to get link DM templates: 10 gate messages and delivery DMs that turn Instagram comments into followers without sounding pushy. - [Instagram email capture DM templates: 10 to copy](https://replyrep.io/templates/email-capture.md): 10 Instagram email capture DM templates that ask for an email inside the chat, then deliver: newsletters, codes, waitlists, reports and alerts. - [Instagram story reply auto message templates](https://replyrep.io/templates/story-reply.md): Instagram story reply auto message templates: 10 DMs for story keywords and story mention thank-yous, for creators, shops, coaches and local businesses. ## Glossary - [Instagram automation glossary: DM and API terms explained | ReplyRep](https://replyrep.io/glossary.md): Plain-English definitions of Instagram DM automation terms: comment-to-DM, private replies, the 24-hour window, rate limits, follow gates and more. - [What is comment-to-DM on Instagram?](https://replyrep.io/glossary/comment-to-dm.md): What is comment-to-DM on Instagram? How a keyword comment triggers an automatic DM, the Meta rules behind it, and an example you can copy. - [What is a private reply on Instagram?](https://replyrep.io/glossary/private-reply.md): What is a private reply on Instagram? Meta's rules for DMing a commenter: one message per comment, 7 days, 750 an hour, and where it lands. - [What is the Instagram messaging window?](https://replyrep.io/glossary/messaging-window.md): What is the Instagram messaging window? Which actions open it, why it usually lasts 24 hours, and what businesses can send once it closes. - [What is the human agent tag on Instagram?](https://replyrep.io/glossary/human-agent-tag.md): What is the human agent tag on Instagram? How HUMAN_AGENT lets a person reply up to 7 days later, when it is allowed, and why bots can't use it. - [What is an active contact in ManyChat?](https://replyrep.io/glossary/active-contact.md): What is an active contact in ManyChat? How per-contact billing works, ManyChat's tiers and overage as of October 2026, and a worked cost example. - [What is a global trigger on Instagram?](https://replyrep.io/glossary/global-trigger.md): What is a global trigger on Instagram? How one account-wide keyword answers on every post, reel, story and DM, with examples and plan limits. - [What is a follow gate on Instagram?](https://replyrep.io/glossary/follow-gate.md): What is a follow gate on Instagram? How follow-gated DMs check the follow before sending the link, a template, and when to use one. - [What is a lead magnet on Instagram?](https://replyrep.io/glossary/lead-magnet.md): What is a lead magnet on Instagram? How free guides, checklists and codes are delivered by DM, with an example and how to collect emails. - [What is a story mention on Instagram?](https://replyrep.io/glossary/story-mention.md): What is a story mention on Instagram? How tagging works, when Meta notifies your account, and how to auto-reply to every mention. - [What is an Instagram API rate limit?](https://replyrep.io/glossary/rate-limit.md): What is an Instagram API rate limit? Meta's limits on private replies and DMs, what happens on a viral post, and how tools queue the overflow. - [What is the Instagram Graph API?](https://replyrep.io/glossary/instagram-graph-api.md): What is the Instagram Graph API? Meta's official API for professional accounts explained: what it does, the two login setups, and why it matters. - [What are Instagram ice breakers?](https://replyrep.io/glossary/ice-breakers.md): What are Instagram ice breakers? The tappable FAQ prompts in a new DM chat: Meta's limits, examples by business type and how to set them up. - [What is a keyword trigger on Instagram?](https://replyrep.io/glossary/keyword-trigger.md): What is a keyword trigger on Instagram? How a comment or DM keyword starts an automation, how to choose good keywords, and examples. - [What are message requests on Instagram?](https://replyrep.io/glossary/message-requests.md): What are message requests on Instagram? Why DMs from non-followers land in Requests, what that means for auto-DMs, and how to make sure they're seen. - [What is an Instagram professional account?](https://replyrep.io/glossary/instagram-professional-account.md): What is an Instagram professional account? Business vs creator, why DM automation needs one, and whether you still need a Facebook Page. - [What is a DM funnel on Instagram?](https://replyrep.io/glossary/dm-funnel.md): What is a DM funnel on Instagram? The stages from comment to sale inside direct messages, a worked example, and Meta's rules to plan around. - [What is opt-in for Instagram DMs?](https://replyrep.io/glossary/opt-in.md): What is opt-in for Instagram DMs? Meta's consent rules for messaging, what a comment does and doesn't permit, and how to collect emails properly. - [What is conversion rate for Instagram DMs?](https://replyrep.io/glossary/conversion-rate.md): What is conversion rate for Instagram DMs? The formula, a worked funnel example from comment to sale, and how to measure each step. ## Tools - [Free Instagram DM tools and calculators | ReplyRep](https://replyrep.io/tools.md): Free tools for Instagram automation: compare DM tool costs, work out what ManyChat would charge, estimate hours saved and write your comment keyword and DM. - [ManyChat pricing calculator: what will ManyChat cost you?](https://replyrep.io/tools/manychat-pricing-calculator.md): Work out your monthly ManyChat bill from your active contacts, including overage, and see what the same month costs on a per-DM plan. Free, no signup. - [Instagram DM automation cost calculator: compare tools](https://replyrep.io/tools/instagram-dm-tool-cost-calculator.md): Enter your monthly comments and DMs and compare what ReplyRep, ManyChat and LinkDM would charge, using each tool's published pricing. Free, no signup. - [Instagram DM automation ROI calculator: time and sales](https://replyrep.io/tools/instagram-dm-automation-roi-calculator.md): Estimate the hours you spend answering Instagram comments by hand, the sales lost to slow replies, and what automating them is worth each month. - [Instagram auto DM generator: keyword, reply and DM in one](https://replyrep.io/tools/instagram-dm-template-generator.md): Pick what you are offering and your tone, and get a comment keyword, a caption call to action, a public reply and a DM to paste into your automation. ## Company - [About ReplyRep: the team behind Instagram DM automation](https://replyrep.io/about.md): ReplyRep is made by ReplyRep LLC, a Meta Business Partner building Instagram DM automation for creators and brands. What we do, how we work, how to reach us. - [ReplyRep facts for AI assistants and researchers](https://replyrep.io/ai-info.md): The verified facts about ReplyRep in one place: what it does, pricing, limits, who it suits, what it does not do and how it compares. Kept current. - [Security and account safety | ReplyRep](https://replyrep.io/security.md): How ReplyRep keeps your Instagram account safe: Meta's official API, no passwords, Meta's rate limits respected, and messages only to people who asked. ## Optional - [Privacy notice | ReplyRep](https://replyrep.io/legal/privacy-notice) - [Refund policy | ReplyRep](https://replyrep.io/legal/refund-policy) - [Website terms of use | ReplyRep](https://replyrep.io/legal/website-terms-of-use)