---
title: "Instagram affiliate link DM templates: 10 to copy"
description: "10 Instagram affiliate link DM templates with clear disclosures, for single products, hauls, storefronts, brand codes and ambassador programs."
url: https://replyrep.io/templates/affiliate-link
updated: 2026-10-19
---

# Instagram affiliate link DM templates with disclosure built in

An Instagram affiliate link DM template sends the exact product from the video, a short reason it is worth it and a plain disclosure that it is an affiliate link. One line of disclosure is enough when it is clear. Below are 10 templates for single products, hauls, storefronts, brand codes and ambassador programs, written for five kinds of account.

## What makes an affiliate link DM work?

The viewer wants the thing they just saw. The DM should get them there in one tap and be honest about the commission. The full play is in the [affiliate links use case](https://replyrep.io/use-cases/affiliate-links).

- **The exact product**, not a storefront home page, unless it is a roundup.
- **One reason to click**, such as the price, the shade or a deal ending.
- **A plain disclosure** in the DM itself, since that is where the link is clicked.
- **Check links on old reels.** Products go out of stock and programs change URLs.

> **Disclosure, in brief** General guidance, not legal advice. In the US, the FTC expects creators to clearly disclose financial relationships with brands, including affiliate commissions. Other countries have similar rules, and affiliate programs set their own. Disclose in the caption and the DM.

## Affiliate link DM templates for creators

**Single product reel**
- Comment keyword: LINK
- Public reply: Sent, check your DMs
- DM: Here's the one from the video, {first_name}: / {link} /  / (Affiliate link: I earn a small commission at no cost to you.)
- Follow up: It's back to full price Monday, in case you were waiting: {link}

**Haul: one keyword per product**
- Comment keyword: SERUM
- DM: Hey {first_name}, here's the serum: / {link} /  / Code {code} takes 10% off. Affiliate link, so I earn a little if you use it.

**Storefront roundup**
- Comment keyword: SHOP
- Public reply: Everything's in your DMs
- DM: Everything from today's reel is on one page: / {link} /  / The lamp is the one people ask about most. These are affiliate links.

## Affiliate link DM templates for shops and brands

**Brand: recruit affiliates**
- Comment keyword: PARTNER
- DM: Thanks for the interest, {first_name}. /  / Our creator program pays 15% on every sale. Apply here: {link} /  / We reply to every application within a week.

**Brand: share an ambassador code**
- Comment keyword: AMBASSADOR
- DM: Welcome to the team, {first_name}. /  / Your code is {code}. Your dashboard and brand guide are here: {link} /  / Remember to tag posts #ad.

## Affiliate link DM templates for coaches and course creators

**Recommended tools**
- Comment keyword: TOOLS
- Public reply: Sent you the list
- DM: Here's every tool I use to run the business, {first_name}: / {link} /  / Some are affiliate links. I only list what I pay for myself.

**Book recommendation**
- Comment keyword: READ
- DM: This is the book I mentioned, {first_name}: / {link} /  / Read chapter 4 first. (Affiliate link.)

## Affiliate link DM templates for local businesses

**Gym: partner supplements**
- Comment keyword: PROTEIN
- DM: Hi {first_name}, this is the protein we stock at the front desk: / {link} /  / Members get 10% off with {code}. We earn a small commission on online orders.

**Wedding photographer: vendor list**
- Comment keyword: VENDORS
- Public reply: List sent
- DM: Hi {first_name}, here are the florists, venues and caterers I love working with: / {link} /  / A few are affiliate links. All are people I'd book myself.

## Affiliate link DM templates for agencies and client accounts

**Client creator campaign**
- Comment keyword: DEAL
- DM: Hi {first_name}, here's the deal from the video: / {link} /  / Code {code} for 20% off this week. Paid partnership with the brand.
- Follow up: The code ends Sunday: {link}

**Make every reel answer its own "link?"** Add a keyword to your next reel and send the affiliate link automatically.

## How do you adapt these templates?

1. **Keep a disclosure line in every DM.** Short and plain beats hidden.
2. **Use product-name keywords for roundups** so each comment gets the right link.
3. **Check your program's rules** on where links may appear before automating.
4. **Audit old reels monthly** for dead or out-of-stock links.
5. **Test it.** Test every template from a second account before the post goes live. Setup takes about four minutes, and a test comment shows you exactly what a follower will see.

Gating the link with a [follow-gated DM](https://replyrep.io/features/follow-to-get-link) turns every request into a follower. See [Instagram DM automation for affiliate marketers](https://replyrep.io/for/affiliate-marketers) for the full setup.

## Which caption call to action goes with these DMs?

- "Comment LINK and I'll DM you where to get it. #ad"
- "Comment the product name (SERUM, CLEANSER, MIST) for each link. Affiliate links."
- "Everything in this reel: comment SHOP."

The format is explained in [comment for link on Instagram](https://replyrep.io/guides/comment-for-link-instagram).

Sources:
- [FTC: Disclosures 101 for Social Media Influencers](https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers)

## Frequently asked questions

### How do I disclose an affiliate link in a DM?

In plain words, next to the link: "Affiliate link, I earn a small commission at no cost to you." Disclose in the caption too. This is general guidance, so check the rules where you live and your program's terms.

### Can I send Amazon affiliate links by DM?

The DM sends whatever link you put in it. Whether a program allows links in private messages is set by that program's terms, and some are strict. Read your program's policy before you automate it.

### What keyword should I use for affiliate links?

LINK for single products, the product name for hauls, SHOP for a storefront page. If you use Global Triggers, avoid reusing one keyword for different products, because a global keyword answers on every post.

### Do affiliate DMs work better than link in bio?

They remove steps: the link arrives where the viewer is already typing, for the exact product in the video. Fewer steps usually means more clicks, and commissions only come from clicks.

Last updated 2026-10-19. Source: https://replyrep.io/templates/affiliate-link