--- title: "Instagram booking DM templates: 10 to copy" description: "10 Instagram booking DM templates for salons, clinics, coaches, photographers and agencies: send the booking link, answer prices and follow up once." url: https://replyrep.io/templates/booking updated: 2026-10-19 --- # Instagram booking DM templates that fill the calendar An Instagram booking DM template sends the link for the exact service someone asked about, answers the question they will ask next (price, length, deposit) and invites a reply for anything unusual. Below are 10 booking templates for salons, clinics, coaches, photographers, shops and agencies, each with a keyword, a public reply where it helps and a single follow up. ## What makes a booking DM work? Someone asking how to book has already decided they want the service. The DM removes the last obstacles: where, how much, how long. The setup is in the [booking appointments use case](https://replyrep.io/use-cases/booking-appointments). - **Link to the service, not the menu.** Most booking tools have a direct link per service. - **Answer the next question in advance:** price, duration or deposit. - **Leave a door open.** "Reply here if your date isn't listed" keeps the odd cases human. - **Follow up once.** One nudge for people who opened the link and did not book. For questions no keyword covers, [AI auto replies](https://replyrep.io/features/instagram-ai-auto-reply) answer in your voice from your own information. ## Booking DM templates for creators **Brand collaboration inquiries** - Comment keyword: COLLAB - DM: Thanks for reaching out, {first_name}. / / My media kit and rates are here: {link} / / Book a 15 minute call on the last page and we'll go from there. **Paid 1:1 consult** - Comment keyword: CONSULT - Public reply: Sent you the booking link - DM: Hi {first_name}, you can book a 45 minute consult here: / {link} / / I open new slots every Monday. - Follow up: Monday's slots are open. Here's the link if you still want one: {link} ## Booking DM templates for shops and brands **Personal styling appointment** - Comment keyword: STYLE - Public reply: Check your DMs - DM: Hi {first_name}, our stylists do free 30 minute sessions, in store or on video: / {link} / / Tell us your size and occasion when you book. **Showroom visit** - Comment keyword: VISIT - DM: Hi {first_name}, you can book a showroom visit here: / {link} / / We're open Tuesday to Saturday, and there's free parking behind the building. - Follow up: Still planning a visit? Weekday mornings are the quietest: {link} ## Booking DM templates for coaches and course creators **Free discovery call** - Comment keyword: CALL - Public reply: Link's in your DMs - DM: Thanks {first_name}. Here's my calendar for a free 20 minute call: / {link} / / Come with the one thing you most want to change this quarter. - Follow up: A few calls left this week. Here's the link: {link} **Paid strategy session** - Comment keyword: SESSION - DM: Hi {first_name}, strategy sessions are 90 minutes and $300. / / Book and pay here: {link} / / You'll get a short form to fill in before we meet. ## Booking DM templates for local businesses **Salon: book this look** - Comment keyword: BOOK - Public reply: Booking link sent - DM: Hi {first_name}, you can book this exact look here: / {link} / / It's about 3 hours, so morning slots work best. A $20 deposit holds it. - Follow up: Saturday slots go first. Here's the link again: {link} **Clinic: check-up** - Comment keyword: CHECKUP - DM: Hi {first_name}, you can book a check-up online here: / {link} / / New patients get a 45 minute first visit. If you need an urgent appointment, call us instead. ## Booking DM templates for agencies and client accounts **Agency discovery call** - Comment keyword: GROWTH - Public reply: Sent you the details - DM: Thanks {first_name}. Here's a 30 minute slot with our strategist: / {link} / / We'll look at your last 90 days before the call. - Follow up: Did you find a time that works? If none fit, reply with two times and we'll make one. **Client real estate: viewing** - Comment keyword: VIEWING - DM: Hi {first_name}, viewings for this home are Saturday 10am to 2pm. / / Pick a slot here: {link} / / The floor plan is attached on the same page. **Answer "how do I book?" in seconds** Set a booking keyword once and it works on every post and in your inbox. ## How do you adapt these templates? 1. **Swap in your service link** so people land on the right booking page. 2. **Put your real price, duration and deposit** in the DM if people always ask. 3. **Set BOOK as a [Global Trigger](https://replyrep.io/features/global-keyword-triggers)** so it answers on every post, story reply and DM. 4. **Keep complaints human.** Do not automate replies to anything sensitive. 5. **Test it.** Test every template from a second account before the post goes live. Setup takes about four minutes, and a test comment shows you exactly what a follower will see. If you run a salon or studio, see [Instagram DM automation for salons and beauty](https://replyrep.io/for/salons-and-beauty) for a full setup. ## Which caption call to action goes with these DMs? - "Comment BOOK and I'll DM you the link for this exact service." - "Free 20 minute call: comment CALL and I'll send my calendar." - "Comment VIEWING for Saturday's open house slots." For [local businesses](https://replyrep.io/for/local-businesses), add the area you serve so the people commenting can actually come in. ## Frequently asked questions ### What should a booking DM say? Their name, the direct link to the service they asked about, and the answer to the next question they would ask: price, duration or deposit. End with an invitation to reply if their situation is unusual. ### Can the DM show available times? The DM sends the link to your booking tool, which shows live availability. That keeps the calendar accurate, because the DM never promises a slot that has already been taken. ### Should I put prices in the booking DM? If most people ask for the price first, yes. Hiding it until a later message adds a round trip and loses people. For quote-based work, give a starting price or a range and explain what changes it. ### How many follow ups should I send for bookings? One is enough. Send it a day or two later to people who did not book, with a reason to act, such as when new slots open or which days fill first. Last updated 2026-10-19. Source: https://replyrep.io/templates/booking