---
title: "Instagram discount code DM templates: 10 examples"
description: "10 Instagram discount code DM templates for posts, ads and story mentions, with keywords, public replies and expiry reminders, by niche and tone."
url: https://replyrep.io/templates/discount-code
updated: 2026-10-19
---

# Instagram discount code DM templates that get used

A discount code DM template puts the code on its own line, links straight to the product it applies to and states the expiry. That is all it needs. Below are 10 templates for shops, creators with brand codes, coaches, local businesses and agencies, each with a comment keyword and a reminder follow up sent before the code runs out.

## What makes a discount code DM work?

People who comment CODE are close to buying. The DM should make paying easy: code, link, deadline. The play is covered end to end in the [discount codes use case](https://replyrep.io/use-cases/discount-codes).

- **Code on its own line** so it can be long-pressed and copied.
- **Link to the product**, not the homepage.
- **State the terms the code really has:** amount, expiry, minimum spend.
- **One reminder before expiry** recovers people who meant to buy and forgot.

Under ads, [ad comment automation](https://replyrep.io/features/instagram-ad-comment-automation) answers "how much?" with the price, the link and a code while the shopper is still on the ad.

## Discount code DM templates for creators

**Brand partner code**
- Comment keyword: CODE
- Public reply: Sent, check your DMs
- DM: Here's my code for the blender, {first_name}: /  / {code} /  / 20% off until the end of the month: {link}
- Follow up: That code ends tomorrow, in case you were still deciding: {link}

**Own merch**
- Comment keyword: MERCH
- DM: Hey {first_name}, this is for the people who actually comment: /  / {code} /  / 15% off the whole shop: {link}

## Discount code DM templates for shops and brands

**First order code**
- Comment keyword: WELCOME
- Public reply: Something's in your DMs
- DM: Welcome, {first_name}. Here's 10% off your first order: /  / {code} /  / Start with the bestsellers: {link}
- Follow up: Your welcome code is still waiting: {code} / It expires Friday.

**Ad comment: price and code**
- Comment keyword: PRICE
- DM: Hi {first_name}, it's $48. /  / This takes 10% off today: {code} /  / Shop it here: {link}

## Discount code DM templates for coaches and course creators

**Course discount**
- Comment keyword: SAVE
- Public reply: Sent you the code
- DM: Hi {first_name}, here's $100 off the course: /  / {code} /  / Enroll here: {link} / Valid until Sunday night.
- Follow up: Last day for the $100 off. Any questions, reply here.

**Early bird for a workshop**
- Comment keyword: EARLY
- DM: You caught the early bird, {first_name}. /  / {code} gets you 30% off the March workshop: {link}

## Discount code DM templates for local businesses

**Restaurant: two for one**
- Comment keyword: DEAL
- Public reply: Deal sent
- DM: Hi {first_name}, show this at the counter for two mains for the price of one: /  / {code} /  / Monday to Thursday this month. Book: {link}

**Salon: first visit**
- Comment keyword: FIRST
- DM: Hi {first_name}, here's 20% off your first visit: /  / {code} /  / Enter it when you book: {link}
- Follow up: Your first visit code is still good until the 30th: {link}

## Discount code DM templates for agencies and client accounts

**Client flash sale**
- Comment keyword: FLASH
- Public reply: Code's in your DMs
- DM: 48 hours only, {first_name}: /  / {code} /  / 25% off everything at {link}
- Follow up: Flash sale ends at midnight tonight: {link}

**Client ad: shop the look**
- Comment keyword: SHOP
- DM: Hi {first_name}, here's the full look from the ad: / {link} /  / Use {code} for free shipping today.

**Send your next code by DM** Comments, story replies and ad comments can all send the same code. Start free.

## How do you adapt these templates?

1. **Use a code that only appears in this DM** so redemptions tell you what Instagram is worth.
2. **Match the numbers to the code.** If the code gives 15%, the DM says 15%.
3. **Swap the link per post** so each code lands on the product it was shown with.
4. **Retire old codes.** Old posts keep firing, so update or remove expired codes.
5. **Test it.** Test every template from a second account before the post goes live. Setup takes about four minutes, and a test comment shows you exactly what a follower will see.

For Shopify stores, [Instagram DM automation for Shopify](https://replyrep.io/guides/instagram-dm-automation-for-shopify) covers tracking codes and links in your shop analytics.

## Which caption call to action goes with these DMs?

- "Comment CODE and I'll DM you 15% off."
- "Comment PRICE for the price and a first-order code."
- "Comment DEAL for two-for-one mains this month."

Put the size of the discount in the caption, because it is the reason to comment. Keep the code itself for the DM. For a code that should work everywhere, set the keyword as a [Global Trigger](https://replyrep.io/features/global-keyword-triggers). Thank-you codes for story mentions are in the [story reply templates](https://replyrep.io/templates/story-reply).

## Frequently asked questions

### Should the discount code be in the caption or the DM?

Put the size of the discount in the caption and the code in the DM. The caption gets people to comment, the DM makes the code feel earned, and the comment itself helps the post reach more people.

### How do I stop expired codes going out?

Edit or switch off the automation on old posts when the code expires, or use a long-running code for evergreen posts and short codes for campaigns. Posts keep getting comments for months, so check them.

### Can every person get a different code?

The DM sends the text you write, so everyone receives the same code. For single-use codes, collect the email first and let your email tool issue unique codes, or set a usage cap on the shared code.

### What is a good discount for an Instagram DM code?

Whatever you can afford to give everyone who asks. Many shops use 10 to 15% for first orders and save bigger numbers for launches. The DM converts because it is fast and specific, not only because of the size of the discount.

Last updated 2026-10-19. Source: https://replyrep.io/templates/discount-code