---
title: "Instagram email capture DM templates: 10 to copy"
description: "10 Instagram email capture DM templates that ask for an email inside the chat, then deliver: newsletters, codes, waitlists, reports and alerts."
url: https://replyrep.io/templates/email-capture
updated: 2026-10-19
---

# Instagram email capture DM templates that people answer

An Instagram email capture DM template asks for the email inside the chat in one short line, says exactly what they will receive and how often, then delivers straight away in the next message. Below are 10 templates for newsletters, welcome codes, waitlists, restock alerts and reports, written for creators, shops, coaches, local businesses and agencies.

## What makes an email capture DM work?

People give an email when the trade is obvious. The DM names the thing, asks once, and delivers fast. ReplyRep's [Email Collector](https://replyrep.io/features/instagram-email-collector) saves the reply and exports it as CSV or syncs it to Klaviyo, Mailchimp, HubSpot or Google Sheets. The full play is in [growing your email list from Instagram](https://replyrep.io/use-cases/email-list-growth).

> **How to read these templates** In this pack, the DM is the email ask and the follow up is the delivery message sent after they reply.

- **Name what they get.** "This week's recipe", not "updates".
- **Say how often you email.** It lowers the bar.
- **Deliver in the chat too**, so a typo does not cost them the thing.
- **Ask for one thing.** Email only, unless you will really use a phone number.

## Email capture DM templates for creators

**Weekly newsletter**
- Comment keyword: LETTER
- Public reply: Check your DMs
- DM: Hi {first_name}, every Sunday I send one recipe that takes under 20 minutes. /  / What's your email? I'll send this week's straight away.
- Follow up: You're in. This week's recipe is here: {link}

**Freebie with email**
- Comment keyword: GUIDE
- DM: The guide is ready, {first_name}. /  / Where should I send it? Drop your email and you'll also get the bonus checklist.
- Follow up: Sent to your inbox. Here's the link too, just in case: {link}

## Email capture DM templates for shops and brands

**Welcome code**
- Comment keyword: CODE
- Public reply: Something's in your DMs
- DM: Want 10% off your first order, {first_name}? /  / Reply with your email and I'll send the code here and to your inbox.
- Follow up: Here's your code: {code} / Shop the bestsellers: {link}

**Restock alert**
- Comment keyword: RESTOCK
- DM: It sold out fast, {first_name}. /  / Leave your email and you'll be first to know when it's back. One email, no spam.
- Follow up: You're on the restock list. We'll email you the moment it lands.

## Email capture DM templates for coaches and course creators

**Program waitlist**
- Comment keyword: WAITLIST
- Public reply: Added you, check your DMs
- DM: Thanks {first_name}. Doors open in March. /  / What email should I use to tell you first? Just the opening date and the early price.
- Follow up: You're on the waitlist. Here's a free lesson while you wait: {link}

**Workbook**
- Comment keyword: WORKBOOK
- DM: Hi {first_name}, the workbook is 12 pages and takes about 30 minutes. /  / What's your email? I'll send it along with a short how-to video.
- Follow up: Done. It's in your inbox, and here's the direct link: {link}

## Email capture DM templates for local businesses

**Restaurant VIP list**
- Comment keyword: VIP
- Public reply: Welcome to the list
- DM: Hi {first_name}, our VIP list gets first dibs on tasting nights and a birthday dessert. /  / What's your email?
- Follow up: You're on the list. Next tasting night is announced there first.

**Real estate: new listings alert**
- Comment keyword: LISTINGS
- DM: Hi {first_name}, I send new listings in the area before they hit the portals. /  / What's your email, and what's your budget range?
- Follow up: Thanks. This week's new listings: {link}

## Email capture DM templates for agencies and client accounts

**Agency's own: benchmark report**
- Comment keyword: REPORT
- Public reply: Sent you the next step
- DM: Happy to send it, {first_name}. /  / What's your work email? The report is 24 pages with benchmarks by industry.
- Follow up: Here's the report: {link} / Page 9 is the one most clients ask about.

**Client B2B: demo request**
- Comment keyword: DEMO
- DM: Hi {first_name}, we'll set you up with a 20 minute demo. /  / What's your work email? We'll send times that fit your calendar.
- Follow up: Thanks. Pick a time here: {link}

**Collect emails without a landing page** Ask for the email inside the DM and sync it to your email tool.

## How do you adapt these templates?

1. **Swap in your real promise:** what you send and how often.
2. **Deliver in the follow up** as well as by email. If the freebie is the point, the [lead magnet templates](https://replyrep.io/templates/lead-magnet) have more delivery lines.
3. **Tag the source** in your email tool, for example the keyword, so you can segment later.
4. **Link your privacy notice** in the welcome email and only add people to the list they agreed to.
5. **Test it.** Test every template from a second account before the post goes live. Setup takes about four minutes, and a test comment shows you exactly what a follower will see.

For the step by step, see [how to collect emails from Instagram](https://replyrep.io/guides/how-to-collect-emails-from-instagram).

## Which caption call to action goes with these DMs?

- "Comment LETTER and I'll send you this week's recipe."
- "Comment CODE for 10% off your first order."
- "Comment WAITLIST to hear first when doors open."

Sell the incentive, not the newsletter. If the DM will ask for an email, it is fair to say so in the caption. More keyword ideas are in [the best Instagram comment keywords](https://replyrep.io/guides/best-instagram-comment-keywords).

## Frequently asked questions

### How do I ask for an email in an Instagram DM?

In one line, tied to what they asked for: "What's your email? I'll send it there." Say what else they will get and how often you will write, then deliver in the chat straight after they reply.

### Where do the emails go?

ReplyRep's Email Collector saves each reply and lets you export them as CSV or sync them to Klaviyo, Mailchimp, HubSpot or Google Sheets, so they land in the tool you already send from.

### Should I deliver the freebie in the DM or by email?

Both. Sending the link in the DM means nobody misses out because of a typo, and the welcome email confirms the address works and starts the relationship in their inbox.

### Do I need consent to email people from Instagram?

Yes, the same as any signup form. Tell people what they are signing up for, link your privacy notice and make it easy to unsubscribe. Rules differ by country, so check the ones that apply to you.

Last updated 2026-10-19. Source: https://replyrep.io/templates/email-capture