--- title: "Follow to get link DM templates for Instagram" description: "Follow to get link DM templates: 10 gate messages and delivery DMs that turn Instagram comments into followers without sounding pushy." url: https://replyrep.io/templates/follow-gate updated: 2026-10-19 --- # Follow to get link DM templates that grow your account A follow to get link DM template has two parts: a short, friendly gate message asking the person to follow before the link is sent, and the delivery message once the follow is checked. The gate should say what they get and why following is worth it. Below are 10 gate and delivery pairs for creators, shops, coaches, local businesses and agencies. ## What makes a follow gate DM work? A [follow gate](https://replyrep.io/glossary/follow-gate) adds one step before the link. The message has to make that step feel fair: they get something good, you get a follower who will see the next post. With [Follow-Gated DMs](https://replyrep.io/features/follow-to-get-link), ReplyRep checks the follow, then sends the link. > **How to read these templates** In this pack, the DM is the gate message and the follow up is the delivery message sent once the follow is checked. - **Warm, not demanding.** "Tap follow and it's yours" beats "You must follow to receive this." - **Say why following is worth it:** more of the same, early access, weekly tips. - **Deliver immediately** once the follow is checked. - **Do not gate everything.** Gate evergreen freebies and early access, not urgent customer questions. ## Follow gate DM templates for creators **Free guide, friendly** - Comment keyword: GUIDE - Public reply: Check your DMs - DM: Love that you want the guide, {first_name}. / / Tap follow and it's yours. I post one of these every Sunday. - Follow up: Thanks for the follow. Here it is: {link} **Presets, playful** - Comment keyword: PRESET - DM: Presets are for the crew, {first_name}. / / Hit follow and they're on their way. - Follow up: Welcome in. Your presets: {link} / Golden is the one to try first. ## Follow gate DM templates for shops and brands **Early access** - Comment keyword: EARLY - Public reply: Sent you the next step - DM: Early access is for followers, {first_name}. / / Follow us and you'll get the link an hour before the drop. - Follow up: You're in. Here's your early link: {link} **Follower-only code** - Comment keyword: CODE - DM: We keep our best codes for followers, {first_name}. / / Tap follow and it's yours. - Follow up: Thanks for following. Here's 15% off: {code} / {link} ## Follow gate DM templates for coaches and course creators **Free training** - Comment keyword: TRAINING - Public reply: On its way - DM: Happy to send it, {first_name}. / / Follow first so you catch part two next week, and the link comes straight through. - Follow up: Here's the training: {link} / It's 18 minutes. Watch it with a notebook. **Template, direct** - Comment keyword: TEMPLATE - DM: Follow and the template is yours, {first_name}. - Follow up: Here you go: {link} / Duplicate it before you edit. ## Follow gate DM templates for local businesses **Restaurant: secret menu** - Comment keyword: SECRET - Public reply: Psst, check your DMs - DM: The secret menu is for followers only, {first_name}. / / Follow us and we'll send it over. - Follow up: Welcome. Here's the secret menu: {link} / Ask for the off-menu burger by name. **Studio: free class** - Comment keyword: FREE - DM: Your first class is on us, {first_name}. / / Follow us so you see the weekly timetable, and the booking link comes straight through. - Follow up: Here's your free class link: {link} / Bring water and a towel. ## Follow gate DM templates for agencies and client accounts **Client launch: grow the brand account** - Comment keyword: LAUNCH - Public reply: Sent you the details - DM: Launch details are for followers, {first_name}. / / Tap follow and you'll get them right away. - Follow up: Here's everything about the launch: {link} **Agency's own: swipe file** - Comment keyword: SWIPE - DM: Our swipe file of 50 hooks is for followers, {first_name}. / / Follow and it's on its way. - Follow up: Here's the swipe file: {link} / The top 10 are starred. **Turn link requests into followers** Follow-Gated DMs check the follow, then send the link. Set one up on your next post. ## How do you adapt these templates? 1. **Write the gate in one or two lines.** Every extra line makes it feel like a hurdle. 2. **Add the reason to follow** that is true for your account: weekly tips, drops, recipes. 3. **Keep the delivery message useful**, with one tip on using the thing. 4. **Leave urgent topics ungated:** orders, bookings, complaints. 5. **Test it** from an account that does not follow you yet. Test every template from a second account before the post goes live. Setup takes about four minutes, and a test comment shows you exactly what a follower will see. Read [how to grow followers with follow-gated DMs](https://replyrep.io/guides/how-to-grow-followers-with-follow-gated-dms) for when gating helps and when it costs you clicks. ## Which caption call to action goes with these DMs? - "Comment GUIDE and I'll send it over. Followers get it first." - "Comment EARLY for an early link. Followers only." - "Follow and comment SECRET for the off-menu menu." Being upfront in the caption that it is for followers avoids people feeling caught out in the DM. Running a giveaway? The [giveaway DM templates](https://replyrep.io/templates/giveaway) include follow-gated entries. ## Frequently asked questions ### What should a follow-to-get-link message say? That they are getting what they asked for, that it is for followers, and one reason following is worth it. Keep it to one or two lines and warm in tone, then deliver the moment the follow is checked. ### Do follow gates reduce clicks? They add a step, so some people drop off. In return, everyone who gets the link is now a follower who sees your next post. Gate evergreen freebies and early access, and leave time-sensitive offers ungated if every click counts. ### What if someone already follows me? The follow is checked first, so existing followers get the link straight away without seeing the gate message. That rewards loyal followers instead of making them repeat a step they already took. ### Is a follow gate allowed on Instagram? Asking people to follow in exchange for a resource is common. ReplyRep runs on Meta's official API and only messages people who interacted first. Write the gate honestly and deliver what you promised. Last updated 2026-10-19. Source: https://replyrep.io/templates/follow-gate