---
title: "Instagram DM automation ROI calculator: time and sales"
description: "Estimate the hours you spend answering Instagram comments by hand, the sales lost to slow replies, and what automating them is worth each month."
url: https://replyrep.io/tools/instagram-dm-automation-roi-calculator
updated: 2026-10-19
---

# Instagram DM automation ROI calculator

Estimate the hours you spend answering Instagram comments by hand, the sales lost to slow replies, and what automating them is worth each month.

Inputs: comments asking for a link each month, seconds spent per manual reply, share of commenters who never get a reply, click-to-buy rate and average order value. Outputs: hours a month spent replying by hand, revenue from replies that are currently missed, and the cost of the ReplyRep plan that covers the volume.