Instagram discount code DM templates that get used

A discount code DM template puts the code on its own line, links straight to the product it applies to and states the expiry. That is all it needs. Below are 10 templates for shops, creators with brand codes, coaches, local businesses and agencies, each with a comment keyword and a reminder follow up sent before the code runs out.

Updated · 4 min read · By the ReplyRep team

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What makes a discount code DM work?

People who comment CODE are close to buying. The DM should make paying easy: code, link, deadline. The play is covered end to end in the discount codes use case.

  • Code on its own line so it can be long-pressed and copied.
  • Link to the product, not the homepage.
  • State the terms the code really has: amount, expiry, minimum spend.
  • One reminder before expiry recovers people who meant to buy and forgot.

Under ads, ad comment automation answers "how much?" with the price, the link and a code while the shopper is still on the ad.

Discount code DM templates for creators

Brand partner codeComment: CODE

Public reply

Sent, check your DMs

DM

Here's my code for the blender, {first_name}: {code} 20% off until the end of the month: {link}

Follow up

That code ends tomorrow, in case you were still deciding: {link}

Own merchComment: MERCH

DM

Hey {first_name}, this is for the people who actually comment: {code} 15% off the whole shop: {link}

Discount code DM templates for shops and brands

First order codeComment: WELCOME

Public reply

Something's in your DMs

DM

Welcome, {first_name}. Here's 10% off your first order: {code} Start with the bestsellers: {link}

Follow up

Your welcome code is still waiting: {code} It expires Friday.

Ad comment: price and codeComment: PRICE

DM

Hi {first_name}, it's $48. This takes 10% off today: {code} Shop it here: {link}

Discount code DM templates for coaches and course creators

Course discountComment: SAVE

Public reply

Sent you the code

DM

Hi {first_name}, here's $100 off the course: {code} Enroll here: {link} Valid until Sunday night.

Follow up

Last day for the $100 off. Any questions, reply here.

Early bird for a workshopComment: EARLY

DM

You caught the early bird, {first_name}. {code} gets you 30% off the March workshop: {link}

Discount code DM templates for local businesses

Restaurant: two for oneComment: DEAL

Public reply

Deal sent

DM

Hi {first_name}, show this at the counter for two mains for the price of one: {code} Monday to Thursday this month. Book: {link}

Salon: first visitComment: FIRST

DM

Hi {first_name}, here's 20% off your first visit: {code} Enter it when you book: {link}

Follow up

Your first visit code is still good until the 30th: {link}

Discount code DM templates for agencies and client accounts

Client flash saleComment: FLASH

Public reply

Code's in your DMs

DM

48 hours only, {first_name}: {code} 25% off everything at {link}

Follow up

Flash sale ends at midnight tonight: {link}

Client ad: shop the lookComment: SHOP

DM

Hi {first_name}, here's the full look from the ad: {link} Use {code} for free shipping today.

Send your next code by DM

Comments, story replies and ad comments can all send the same code. Start free.

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How do you adapt these templates?

  1. Use a code that only appears in this DM so redemptions tell you what Instagram is worth.
  2. Match the numbers to the code. If the code gives 15%, the DM says 15%.
  3. Swap the link per post so each code lands on the product it was shown with.
  4. Retire old codes. Old posts keep firing, so update or remove expired codes.
  5. Test it. Test every template from a second account before the post goes live. Setup takes about four minutes, and a test comment shows you exactly what a follower will see.

For Shopify stores, Instagram DM automation for Shopify covers tracking codes and links in your shop analytics.

Which caption call to action goes with these DMs?

  • "Comment CODE and I'll DM you 15% off."
  • "Comment PRICE for the price and a first-order code."
  • "Comment DEAL for two-for-one mains this month."

Put the size of the discount in the caption, because it is the reason to comment. Keep the code itself for the DM. For a code that should work everywhere, set the keyword as a Global Trigger. Thank-you codes for story mentions are in the story reply templates.

Questions

Frequently asked questions

Put the size of the discount in the caption and the code in the DM. The caption gets people to comment, the DM makes the code feel earned, and the comment itself helps the post reach more people.

Edit or switch off the automation on old posts when the code expires, or use a long-running code for evergreen posts and short codes for campaigns. Posts keep getting comments for months, so check them.

The DM sends the text you write, so everyone receives the same code. For single-use codes, collect the email first and let your email tool issue unique codes, or set a usage cap on the shared code.

Whatever you can afford to give everyone who asks. Many shops use 10 to 15% for first orders and save bigger numbers for launches. The DM converts because it is fast and specific, not only because of the size of the discount.

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