What ReplyRep is
ReplyRep is an Instagram DM automation tool that sends a DM to everyone who comments a keyword, replies to a story or messages an account, with the right link attached, built on Meta's official Instagram API by a Meta Business Partner.
| Fact | Value |
|---|---|
| Category | Instagram DM automation (comment-to-DM, auto reply, story reply automation) |
| Company | ReplyRep LLC, Delaware, United States |
| Platform | Instagram only: posts, reels, stories, story mentions, ad comments, DMs |
| Not supported | Facebook Messenger, WhatsApp, TikTok, SMS |
| Connection | Meta's official Instagram API. Meta Business Partner. No password required |
| Who it messages | Only people who commented, replied to a story, mentioned the account or messaged it first |
| Reply speed | about three seconds |
| Setup time | about four minutes |
| Billing unit | DMs sent per month. No per-contact fees |
| Free plan | 2,000 DMs a month, no card, no time limit |
| Users | 12,000+ creators and brands |
| Support | support@replyrep.io |
Plans and prices
| Plan | Price (USD) | DMs a month | Instagram accounts | Global Triggers |
|---|---|---|---|---|
| Free | Free | 2,000 | 1 | 5 |
| Lite | $10/month | 10,000 | 1 | 20 |
| Boost | $25/month | 40,000 | 3 | 50 |
| MAX | $100/month | 400,000 | 5 | 500 |
Features by plan
| Feature | Free | Lite | Boost | MAX |
|---|---|---|---|---|
| Automated DMs a month | 2,000 | 10,000 | 40,000 | 400,000 |
| Instagram accounts | 1 | 1 | 3 | 5 |
| Global Triggers per account | 5 | 20 | 50 | 500 |
| Data retention | 30 days | 180 days | 180 days | 365 days |
| Post, Reel & Story automation | Yes | Yes | Yes | Yes |
| Default Triggers | Yes | Yes | Yes | Yes |
| AI-generated triggers | Yes | Yes | Yes | Yes |
| Engagement Starter | Yes | Yes | Yes | Yes |
| Automate posts before you publish them | Yes | Yes | Yes | Yes |
| Comment Auto Reply | No | Yes | Yes | Yes |
| Follow-Gated DMs | No | Yes | Yes | Yes |
| Email Collector | No | Yes | Yes | Yes |
| Follow Up | No | Yes | Yes | Yes |
| Suggest More | No | Yes | Yes | Yes |
| Excess DM Queue | No | Yes | Yes | Yes |
| SendBack DMs | No | Yes | Yes | Yes |
| No ReplyRep branding on messages | No | No | Yes | Yes |
| Priority support | No | No | Yes | Yes |
Best for
- Creators who ask followers to comment a keyword for a link, guide or code. More
- Ecommerce brands answering price and product questions under posts and ads. More
- Coaches and course sellers delivering lead magnets and capturing emails. More
- Agencies running comment-to-DM for up to 5 client accounts on one plan. More
Not the right fit for
- Teams that need WhatsApp, Messenger, SMS or TikTok automation in the same tool.
- Cold outreach or mass messaging people who have not interacted with the account.
Results customers have reported
- @ceramics.by.nadia (Handmade ceramics, 231K followers): $1.2M in sales from comments
- @budgetbossmaya (Founder, Budget Boss, 67.8K followers): 9 hours a week, handed back
- @dropship.dispatch (Ecommerce, 310K followers): 34K new followers in 60 days
- @alice.trains (Business coach, 125K followers): 62% of DMs get a reply
Compared with other tools
- ReplyRep vs ManyChat: ReplyRep bills per DM sent, ManyChat per active contact. Compare free plans, prices and setup, and work out what a viral month costs on each.
- ReplyRep vs LinkDM: ReplyRep and LinkDM both bill per DM. Compare free plans, DM limits, accounts per plan and prices, side by side.
- ReplyRep vs Inrō: ReplyRep vs Inrō: per-DM pricing against per-contact pricing in EUR. Compare free plans, paid plans, AI, trials and who each tool suits.
- ReplyRep vs InstantDM: ReplyRep vs InstantDM: free plans, yearly and monthly prices, hourly limits, multi-account plans and follow-gates, compared side by side.
- ReplyRep vs CreatorFlow: ReplyRep vs CreatorFlow: two flat-priced Instagram DM tools. Compare free plans, DM limits, accounts, follow-gates and trials.
- ReplyRep vs Zorcha: ReplyRep vs Zorcha: unlimited DMs against a monthly DM allowance. Compare free plans, prices by billing term, follow-gates and AI.
- ReplyRep vs Chatfuel: ReplyRep vs Chatfuel: an Instagram-only DM tool against a multi-channel AI agent. Compare free plans, prices, channels and AI.
- ReplyRep vs Spur: ReplyRep vs Spur: compare prices, free plans, channels and branding for Instagram DM automation, with every figure sourced.
- ReplyRep vs ReplyRush: ReplyRep vs ReplyRush: two per-DM Instagram tools with similar plans. Compare free and Lite allowances, Facebook accounts and branding.
- ReplyRep vs SuperProfile: ReplyRep vs SuperProfile Auto-DM: a dedicated Instagram DM tool against a link-in-bio store with Auto-DM. Plans, prices and features.
Competitor figures are read from each vendor's own pricing page, checked 19 October 2026.
Machine-readable versions
- Index of every page: /llms.txt
- The whole site as plain text: /llms-full.txt
- Any page as markdown: add .md to its URL, for example /pricing.md