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ReplyRep vs Chatfuel

Chatfuel is an AI agent across Instagram, Facebook and WhatsApp with unlimited contacts on a flat plan. ReplyRep does Instagram only, with a free plan and monthly billing.

The short version

Which one is for you

Pick Chatfuel if

you want one AI agent answering on Instagram, Facebook and WhatsApp, with unlimited active contacts and AI credits included. Agency S covers 3 companies if you run it for clients.

Pick ReplyRep if

Instagram is the channel that matters and you want to start free: 2,000 DMs a month, then $10 a month billed monthly for follow-gated DMs, email capture and public comment replies.

Side by side

ReplyRep and Chatfuel, on the facts

What you are billed for

ReplyRep

DMs sent, at a flat monthly price

Chatfuel

A flat plan price with unlimited active contacts and messages. AI usage is metered in AI credits

Free plan

ReplyRep

2,000 DMs a month, 1 Instagram account

Chatfuel

No free plan. A free trial on every plan, no card

Cheapest paid plan

ReplyRep

Lite, $10 a month: 10,000 DMs, 1 Instagram account

Chatfuel

Business, US$18 a month billed yearly (US$216 a year), US$20 of AI credits a month

For agencies

ReplyRep

MAX, $100 a month: 400,000 DMs, 5 Instagram accounts

Chatfuel

Agency S, US$90 a month billed yearly (US$1,080 a year), 3 companies, US$100 of AI credits a month

Post and reel comments to DM

ReplyRep

Yes, every plan

Chatfuel

Yes, reels use the same automation as posts

Story replies and ad comments

ReplyRep

Yes, both

Chatfuel

Yes, each with its own automation

AI replies

ReplyRep

AI inbox replies for questions no keyword covers, plus AI-suggested triggers

Chatfuel

AI agent with AI credits on both plans

Channels

ReplyRep

Instagram

Chatfuel

Instagram, Facebook and WhatsApp, with TikTok and website chat also listed

Chatfuel figures from chatfuel.com/pricing, checked 19 October 2026. Chatfuel prices are per month billed yearly, the only prices its pricing page showed. ReplyRep prices are monthly, in US dollars, before tax. ReplyRep figures from our pricing page.

Switching

Moving one post over takes about four minutes

Run ReplyRep on one post while everything else stays where it is. Move the rest when you are happy.

  1. 1

    Connect Instagram

    Log in through Meta. No password is shared with us, and nothing is sent until you switch an automation on.

  2. 2

    Recreate your busiest automation

    Pick the post, set the keyword, write the DM. Start with the post that gets the most comments.

  3. 3

    Switch the old one off, then test

    Turn the automation off in the old tool for that post, so nobody gets two DMs. Comment on your own post and watch it land.

Questions

ReplyRep vs Chatfuel: questions

For Instagram comment-to-DM, story replies, follow-gated DMs and email capture, yes, and it has a free plan. If you need one AI agent across Instagram, Facebook and WhatsApp, Chatfuel covers channels ReplyRep does not.

Chatfuel Business is US$18 a month billed yearly, with unlimited contacts and AI credits included. ReplyRep is billed monthly by DM allowance: 2,000 free, then $10 for 10,000. Chatfuel's monthly-billed prices were not shown on its pricing page as of October 2026.

Not as of October 2026. Chatfuel lists a free trial on every plan with no card required instead. ReplyRep has a free plan with 2,000 DMs a month and no trial timer.

Recreate each automation in ReplyRep: a post, a keyword and a message, which takes about four minutes. Switch the Chatfuel automation off on that post first so nobody gets two DMs, then comment on your own post to test it.

Yes. ReplyRep only connects to Instagram, so it can handle your comment-to-DM automations while Chatfuel keeps running other channels. Just make sure only one tool is automating any given Instagram post.