How to use these Instagram auto DM examples
Each example below is a complete automation: the keyword someone comments or sends, the DM they get back, and sometimes a public reply or a follow up. Swap in your own links, prices and voice. The rules behind them are in Instagram DM copy that converts, and you can set any of them up with Instagram auto DM in ReplyRep.
Lead magnet DM examples
Public reply
Sent, check your DMs
DM
Here's the free 4-week home plan: yoursite.com/plan Week 1 takes 20 minutes a day. Want the printable tracker too? Reply YES.
Follow up
Here's the tracker: yoursite.com/tracker. Tick off each day and send me a photo at the end of week 1.
DM
Here's the full recipe with quantities: yoursite.com/one-pan-pasta Serves 4, freezes well for up to a month.
DM
Here's the discovery call script: yoursite.com/script What do you sell? Tell me and I'll point you to the section that fits.
DM
Here's the budget sheet from the reel: yoursite.com/budget Make a copy first (File, then Make a copy), then fill in the yellow cells.
DM
Here's the 5-day Lisbon itinerary with every spot pinned: yoursite.com/lisbon Day 3 is the one to book ahead.
Product, price and discount DM examples
Public reply
Link sent, check your DMs
DM
Here's the linen shirt from the reel: yourshop.com/linen-shirt True to size, model wears a medium.
DM
The ceramic set is $68 for four pieces. Shop it here: yourshop.com/set Ships in 2 to 3 days.
DM
Your code: FRIDAY20 (20% off, ends Friday at midnight) Shop the sale: yourshop.com/sale
DM
It's back on the 3rd. Reply with your email and you'll get the link before we post it here.
Follow up
You're on the list. One email on the 3rd, nothing else.
DM
Here's everything I use, with links: yoursite.com/gear Some are affiliate links, which means I earn a small commission at no extra cost to you.
Booking and appointment DM examples
DM
Book your slot here: yoursalon.com/book New clients: choose "consultation" first so we can match you with the right stylist.
DM
Here are the session packages and open dates: yoursite.com/sessions What are you planning: family, couple or brand photos?
Follow up
Lovely. For family sessions most people book the 60-minute outdoor package. Here's the calendar: yoursite.com/book
DM
Here's the full listing with floor plan: yoursite.com/maple-st Want a private tour? Reply with two times that work this week.
DM
Here's my calendar for a free 20-minute call: yoursite.com/call Before the call, think about the one result you want in the next 90 days.
Story reply and story mention DM examples
DM
Here's the link from today's story: yoursite.com/drop It's live until Sunday.
DM
Thanks so much for sharing us in your story. Here's 15% off your next order: THANKYOU15 at yourshop.com
DM
Thanks for tagging us, glad you enjoyed it. Show this message on your next visit for a free dessert.
Story replies and mentions have their own trigger in ReplyRep: see Instagram story reply automation and the story reply templates.
Event, webinar and launch DM examples
DM
Save your seat for Thursday at 6pm UK time: yoursite.com/webinar Can't make it live? Register anyway and you'll get the replay.
DM
Tickets for the Saturday show are here: yoursite.com/tickets Early entry is included until 8pm.
DM
The course opens to the waitlist on Monday, 48 hours before everyone else. Reply with your email to get on it.
Follow up
You're in. Watch your inbox Monday morning.
DM
You're entered. Winner announced Friday in stories. Rules and eligibility: yoursite.com/giveaway-rules
Email capture, follow gate and SaaS DM examples
DM
I'll email you the full guide plus the two bonus templates. What's the best email for you?
Follow up
Sent, check your inbox (and promotions, just in case).
DM
This one's for followers. Hit follow, then tap the button below and the link is yours.
Follow up
Thanks for following. Here it is: yoursite.com/free
DM
Here's a 3-minute walkthrough of the feature from the reel: yoursite.com/demo Want to try it on your own data? Free trial: yoursite.com/trial
Use any of these in a few minutes
Copy an example into ReplyRep, change the link, and it runs on the free plan with 2,000 DMs a month.
How do you adapt an example to your account?
- 1
Pick the closest goal, not the closest niche
A florist sending a care guide needs the lead magnet pattern, not the restaurant one.
- 2
Swap the keyword for your word
Use the word your audience already says in your comments.
- 3
Replace the specifics
Your link, your price, your real deadline, your one useful detail.
- 4
Read it aloud
If it does not sound like your captions, rewrite the second line in your own words.
- 5
Test from a second account
Comment the keyword, check the DM arrives, tap the link.
What do the best auto DM examples have in common?
- The deliverable comes first. Link, code or answer in the first one or two lines.
- One link. Example 24 is the exception, and it only works because the two links are steps of the same thing.
- A specific detail. "Day 3 is the one to book ahead" makes a DM feel written by a person.
- A reason to reply where a follow up is planned.
- True deadlines only. If the code ends Friday, it ends Friday.
- Disclosure where needed. Affiliate links say so, and automated chats say so where local law requires it.
For more by use case, browse the DM template library, or generate a first draft with the Instagram DM template generator. To pick the keyword itself, see Instagram comment keywords for DM automation.