What makes an email capture DM work?
People give an email when the trade is obvious. The DM names the thing, asks once, and delivers fast. ReplyRep's Email Collector saves the reply and exports it as CSV or syncs it to Klaviyo, Mailchimp, HubSpot or Google Sheets. The full play is in growing your email list from Instagram.
- Name what they get. "This week's recipe", not "updates".
- Say how often you email. It lowers the bar.
- Deliver in the chat too, so a typo does not cost them the thing.
- Ask for one thing. Email only, unless you will really use a phone number.
Email capture DM templates for creators
Public reply
Check your DMs
DM
Hi {first_name}, every Sunday I send one recipe that takes under 20 minutes. What's your email? I'll send this week's straight away.
Follow up
You're in. This week's recipe is here: {link}
DM
The guide is ready, {first_name}. Where should I send it? Drop your email and you'll also get the bonus checklist.
Follow up
Sent to your inbox. Here's the link too, just in case: {link}
Email capture DM templates for shops and brands
Public reply
Something's in your DMs
DM
Want 10% off your first order, {first_name}? Reply with your email and I'll send the code here and to your inbox.
Follow up
Here's your code: {code} Shop the bestsellers: {link}
DM
It sold out fast, {first_name}. Leave your email and you'll be first to know when it's back. One email, no spam.
Follow up
You're on the restock list. We'll email you the moment it lands.
Email capture DM templates for coaches and course creators
Public reply
Added you, check your DMs
DM
Thanks {first_name}. Doors open in March. What email should I use to tell you first? Just the opening date and the early price.
Follow up
You're on the waitlist. Here's a free lesson while you wait: {link}
DM
Hi {first_name}, the workbook is 12 pages and takes about 30 minutes. What's your email? I'll send it along with a short how-to video.
Follow up
Done. It's in your inbox, and here's the direct link: {link}
Email capture DM templates for local businesses
Public reply
Welcome to the list
DM
Hi {first_name}, our VIP list gets first dibs on tasting nights and a birthday dessert. What's your email?
Follow up
You're on the list. Next tasting night is announced there first.
DM
Hi {first_name}, I send new listings in the area before they hit the portals. What's your email, and what's your budget range?
Follow up
Thanks. This week's new listings: {link}
Email capture DM templates for agencies and client accounts
Public reply
Sent you the next step
DM
Happy to send it, {first_name}. What's your work email? The report is 24 pages with benchmarks by industry.
Follow up
Here's the report: {link} Page 9 is the one most clients ask about.
DM
Hi {first_name}, we'll set you up with a 20 minute demo. What's your work email? We'll send times that fit your calendar.
Follow up
Thanks. Pick a time here: {link}
Collect emails without a landing page
Ask for the email inside the DM and sync it to your email tool.
How do you adapt these templates?
- Swap in your real promise: what you send and how often.
- Deliver in the follow up as well as by email. If the freebie is the point, the lead magnet templates have more delivery lines.
- Tag the source in your email tool, for example the keyword, so you can segment later.
- Link your privacy notice in the welcome email and only add people to the list they agreed to.
- Test it. Test every template from a second account before the post goes live. Setup takes about four minutes, and a test comment shows you exactly what a follower will see.
For the step by step, see how to collect emails from Instagram.
Which caption call to action goes with these DMs?
- "Comment LETTER and I'll send you this week's recipe."
- "Comment CODE for 10% off your first order."
- "Comment WAITLIST to hear first when doors open."
Sell the incentive, not the newsletter. If the DM will ask for an email, it is fair to say so in the caption. More keyword ideas are in the best Instagram comment keywords.