What do Meta's opt-in rules say?
- Don't contact people in Instagram messaging unless you have legally sufficient consent, permission or opt-in under the applicable laws.
- Immediately respect any request to block, stop or opt out of messaging.
- The person must start the conversation before a business can message them.
- Message tags may not be used for deals, offers, coupons or discounts.
What does a comment opt you in to?
Someone who comments GUIDE has asked for the guide. That makes a DM with the guide expected, and Meta's private reply rules allow exactly one. It is not permission for weekly promotions. If you want to keep contacting them, ask: "Want the next guide by email? Reply with your address." That reply is a clear, separate opt-in for email.
Why does opt-in matter for DM automation?
Meta's Developer Policies ban spam in messaging and say experiences that receive excessive negative feedback may be limited, paused, rate-limited or removed. Messages people asked for don't get reported. Messages they didn't ask for do.
How does ReplyRep handle opt-in?
ReplyRep only messages people who interacted first, and it works inside Meta's messaging window. On Lite and up, the Email Collector asks for an email inside the DM, so the person chooses to give it. Read is Instagram DM automation allowed, will auto DM get my Instagram banned and the email list growth use case.
Only message people who asked
ReplyRep replies to interactions, never cold.
Related terms
- Messaging window: how long a person's action lets you reply.
- Lead magnet: a fair trade that earns an email opt-in.
- Human agent tag: why tags can't be used for promotions.