Instagram webinar DM templates for signups and reminders

An Instagram webinar DM template gives the date, time and time zone, one line on what attendees will leave with, and the registration link, or asks for the email so they are registered inside the chat. The follow up reminds people who have not signed up. Below are 10 templates for webinars, workshops, classes and replays, across five kinds of account.

Updated · 4 min read · By the ReplyRep team

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What makes a webinar signup DM work?

Registrations are easy. Attendance is hard. A good webinar DM gets the signup and sets the person up to actually turn up. The full campaign is in the webinar signups use case.

  • Date, time and time zone, every time.
  • One outcome: what they will be able to do after.
  • Register in the chat when you can, using the Email Collector.
  • A follow up for people who got the link and did not register.
  • A replay DM once the event is over, so old posts stay useful.

Webinar DM templates for creators

Live Q&AComment: LIVE

Public reply

Sent you the details

DM

Hey {first_name}, the live Q&A is Sunday at 7pm GMT. Save your spot: {link} Drop your question in the form and I'll answer it first.

Follow up

Live Q&A is tomorrow. Your link: {link}

5-day challengeComment: CHALLENGE

DM

You're in, {first_name}. Day 1 starts Monday. Join the group so you don't miss the first live: {link}

Webinar DM templates for shops and brands

Live product demoComment: DEMO

Public reply

Check your DMs

DM

Hi {first_name}, we're demoing the new espresso machine live on Thursday at 6pm EST. Register here and get the replay too: {link}

In-store workshopComment: WORKSHOP

DM

Hi {first_name}, the wreath workshop is Saturday 2pm at the shop. 12 places, all materials included. Grab one here: {link}

Follow up

Four places left for Saturday: {link}

Webinar DM templates for coaches and course creators

Free masterclass with emailComment: CLASS

Public reply

Saved you a seat

DM

Hi {first_name}, the masterclass is Wednesday at 8pm GMT. What's your email? I'll send the joining link and the replay there.

Follow up

You're registered. The link arrives by email an hour before we start.

After the event: replayComment: REPLAY

DM

Here's the replay, {first_name}: {link} The part on pricing starts at 22 minutes. The next live date is on the same page.

Webinar DM templates for local businesses

Cooking classComment: COOK

Public reply

Details sent

DM

Hi {first_name}, the pasta class is Thursday 7pm, two hours, wine included. Book here: {link}

Follow up

Thursday's class is nearly full. Here's the link: {link}

Gym open dayComment: OPENDAY

DM

Hi {first_name}, our open day is Saturday 10am to 4pm. Free classes every hour. Register so we know you're coming: {link}

Webinar DM templates for agencies and client accounts

Agency webinarComment: WEBINAR

Public reply

Link's in your DMs

DM

Thanks {first_name}. The session is Tuesday at 4pm GMT: 40 minutes on the ad creative that worked this quarter. Register: {link}

Follow up

It's tomorrow. Here's your link again: {link}

Client SaaS: email captureComment: SEAT

DM

Hi {first_name}, happy to save you a seat. What's your work email? We'll send the calendar invite there.

Follow up

You're registered. Look out for the invite from our team.

Fill your next session from your comments

Add one keyword to the announcement and send the signup link automatically.

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How do you adapt these templates?

  1. Put your time zone in every message, and the date as a day name.
  2. Write one outcome line specific to your session.
  3. Choose link or email. Link if your webinar tool handles registration; email if you want it in your list.
  4. Swap to the replay template the day after the event.
  5. Test it. Test every template from a second account before the post goes live. Setup takes about four minutes, and a test comment shows you exactly what a follower will see.

Follow ups must go out inside the messaging window Meta allows. Our guide to the Instagram 24-hour messaging window explains the timing.

Which caption call to action goes with these DMs?

  • "Free masterclass, Wednesday 8pm GMT. Comment CLASS and I'll DM you a seat."
  • "Comment LIVE to get the link for Sunday's Q&A."
  • "12 places for Saturday's workshop. Comment WORKSHOP to grab one."

Say what, when and whether it is free, then the keyword. More keyword ideas are in the best Instagram comment keywords.

Questions

Frequently asked questions

The date, time and time zone, one line on what attendees will learn, and the registration link, or a request for their email if you register people in the chat. Keep it short enough to read in the notification.

Collecting the email in the chat removes a form, so more people complete it, and the address goes straight to your email tool. Sending a link is simpler when your webinar platform handles registration and reminders itself.

Send reminders from your email or webinar tool to registered people, and use one DM follow up for people who got the link and did not register. Reminders sent the day before and an hour before work well.

Switch it to the replay or the next date. Promotion posts keep collecting comments for weeks, and a replay link turns those late comments into viewers instead of disappointed people who missed the live session.

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