Free tools

Instagram DM automation ROI calculator

How many hours a month go into sending the same link by hand, and how much revenue sits in the comments nobody answered? Move the sliders to your numbers.

3,000

Keyword comments, story replies and DMs that want the same thing.

30s

Open the comment, copy the link, send the DM.

40%

Late at night, buried in the thread, or simply too many.

40%

Use your own numbers if you have them.

3%

Your landing page conversion rate.

$35

Average order, or what a lead is worth to you.

Time spent replying by hand

15.0 hours a month

Revenue from people who never got a reply

$504 a month

ReplyRep plan that covers it

Lite, $10 a month

Working: 3,000 requests × 60% answered × 30s. Missed revenue = 1,200 unanswered × 40% click × 3% buy × $35. Plan assumes one DM per request.

How the calculator works

  1. 1

    Time spent

    Requests you answer today × seconds per reply. That is the time automation hands back, every month.

  2. 2

    Missed revenue

    Requests nobody answers × the share who would click × the share of clickers who buy × the value of a sale. These are the people who asked and heard nothing.

  3. 3

    Plan cost

    The cheapest ReplyRep plan with enough DMs for one DM per request. Plans run from 2,000 DMs free to 400,000 a month.

Why speed matters as much as coverage

Interest fades fast. Someone who comments LINK at 11pm and gets the link at 9am has usually moved on. Automation replies about three seconds after the comment, which is why the calculator treats unanswered and late replies as the same lost opportunity. Read how to auto reply to Instagram comments for the setup.

Choosing honest inputs

  • Count only comments that ask for something: a link, a price, a code. Not every comment.
  • If you do not know your click rate, start with a conservative figure and adjust after a month of real data.
  • Use your landing page's actual conversion rate, not a benchmark. Measure it with these DM conversion tips.

Frequently asked questions

If the plan costs less than the revenue from replies you currently miss, it pays for itself before you count the hours saved. For most accounts that answer link requests by hand, the time saved alone is worth more than the plan.

Typically 20 to 60 seconds: open the notification, find the link, write a DM, send, and go back. It adds up quickly on a post with hundreds of comments.

No. Everything runs in your browser and nothing is sent anywhere.

Contact support and we will work out the right setup for your volume.

More free tools

Start free