Is there a free Instagram auto DM tool?
Yes. ReplyRep's Free plan is free forever, not a trial: 2,000 automated DMs every month, on one Instagram account, with no card required. It's built so you can watch a real DM land on your own post before you pay anything.
It runs on the same official Meta API as the paid plans. ReplyRep is a Meta Business Partner, never asks for your Instagram password, and only messages people who interacted with you first. Free doesn't mean a riskier version.
Free forever means the plan doesn't expire. Your 2,000 DMs reset every month, your automations keep running, and nothing switches off after a set number of days. The limits are the ones in the table below: one account, the monthly DM allowance, 5 Global Triggers and 30 days of data retention. It is meant to be used for real campaigns, not just a demo: plenty of small accounts never need more than one account and a few thousand DMs a month, and the Template Library gives you launch, giveaway and lead magnet templates to start from.
What does the free plan include?
- 2,000 automated DMs a month on 1 Instagram account.
- Post, Reel & Story automation.
- Default Triggers.
- AI-generated triggers.
- Engagement Starter.
- Automate posts before you publish them.
- 5 Global Triggers, plus unlimited keywords on individual posts.
- 30 days of data retention.
- The Template Library for launches, giveaways and lead magnets.
What does a free auto DM look like?
DM
Hey {first_name}! Here's the free guide you asked for 👇 yourbrand.com/guide Reply with your biggest question after you read it.
That's a complete automation on the free plan: keyword, DM, link. No public reply under the comment (that's Comment Auto Reply, on paid plans) and no follow gate, but every person who comments GUIDE gets the guide. Step by step, it's in how to automate Instagram DMs for free.
What's not included on the free plan?
These rows on the pricing table start on a paid plan. Lite is $10 a month and switches on every growth tool for one account.
| Feature | First plan that includes it |
|---|---|
| Comment Auto Reply | Lite ($10/mo) |
| Follow-Gated DMs | Lite ($10/mo) |
| Email Collector | Lite ($10/mo) |
| Follow Up | Lite ($10/mo) |
| Suggest More | Lite ($10/mo) |
| Excess DM Queue | Lite ($10/mo) |
| SendBack DMs | Lite ($10/mo) |
| No ReplyRep branding on messages | Boost ($25/mo) |
| Priority support | Boost ($25/mo) |
The branding row matters for some accounts: on Free and Lite, messages carry ReplyRep branding.
Start free
2,000 DMs a month. No card, no trial timer.
Who is the free plan right for?
- Anyone testing comment to DM. Set up one post, comment your own keyword, and see the DM land.
- Small creators. A post that gets 40 keyword comments a day is around 1,200 DMs a month, inside the free allowance.
- Local businesses with steady questions. Global Triggers on MENU, BOOK or PRICES cover the repeat questions. See local businesses.
- Side projects and nonprofits. One account, a few campaigns, no budget. See nonprofits.
How do you set up a free auto DM in ReplyRep?
- 1
Sign up free
No card.
- 2
Connect Instagram
Through Meta's login, with a Business or Creator account. Switching is free in the Instagram app.
- 3
Pick a post, set a keyword
Or set up a post before you publish it.
- 4
Write the DM
Your words and your link, or start from a template.
- 5
Comment your own keyword
Watch the DM land.
Most people are live in about four minutes.
How far do free DMs go?
| Keyword comments a day | DMs a month | Smallest plan that covers it |
|---|---|---|
| 10 | 300 | Free |
| 40 | 1,200 | Free |
| 100 | 3,000 | Lite |
| 300 | 9,000 | Lite |
| 1,000 | 30,000 | Boost |
These are steady-state numbers. One viral reel can bring more keyword comments in a night than a quiet month, and a follow up doubles the DMs per person. If you expect a spike, plan for it rather than your average. The ROI calculator helps you estimate what those DMs are worth.
When should you upgrade from free?
- You're close to 2,000 DMs a month. Lite gives 10,000 for $10; Boost gives 40,000 across 3 accounts for $25.
- You expect a viral post or a launch. The Excess DM Queue and SendBack are on Lite and up, from $10 a month.
- You want to grow the account or the list. Follow-Gated DMs and the Email Collector are on Lite and up, from $10 a month.
- You want your brand only. No ReplyRep branding starts on Boost and up, from $25 a month.
How other tools price the free tier differs. ManyChat bills by active contacts, and its free plan covers 25 contacts, per manychat.com/pricing, checked 19 October 2026. ReplyRep counts DMs instead. The full breakdown is in ReplyRep vs ManyChat and the plan details are on pricing.
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